Senior Demand Generation Manager

The Company

Versaterm is a PE-backed high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem dispatch law enforcement forensics courts and beyond.Wevegrown through strategic acquisitions and deep product investment. What connects all of it is a single purpose: give public safety agencies the tools and insights to make better decisions in high-stakesmoments.

The Role

The Senior Demand Generation Manager is responsible for driving sustainable long-term pipeline growth and market engagement across Versaterms portfolio of public safety solutions. This role leads high-complexity cross-departmental initiatives through expertise and influence and brings deep functional and technical mastery of demand generation. The Senior Demand Generation Manager frequently represents the marketing function in cross-departmental and external engagements contributes directly to decisions that shape the direction of the area mentors others and actively champions Versaterms values across the teams and work they influence.

What You Do

• Designs and plans targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
• Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
• Defines and develops new demand generation approaches frameworks and best practices that raise the standard across the function.
• Leverages digital platforms to automate marketing activities including webinars and determines the most effective points of interaction (POI) for marketing campaigns.
• Utilizes Customer Relationship Management (CRM) systems customer information and marketing automation platforms like Marketo and SFDC to create and deploy effective marketing campaigns.
• Partners with Sales Product and Customer Success to guide messaging positioning and content strategy ensuring go-to-market alignment optimizing campaign performance and supporting product launches and market expansion.
• Drives the creative development of content and communications that support demand generation campaigns and customer engagement and optimizes ROI by establishing KPIs and reporting frameworks to measure campaign effectiveness and inform decisions.
• Leads high-complexity cross-departmental initiatives ensuring alignment and execution against company goals and growth objectives.
• Manages demand generation program spend recommending investments that maximize ROI and scalability.
• Creates a rolling calendar of campaigns that align to Sales leadership and Product pipeline goals.
• Delivers a consistent experience for the Sales team with campaigns that are fully developed with content lists decks and enablement to execute to plan.
• Represents the demand generation function in cross-departmental and external engagements and contributes directly to decisions that shape the direction of the area.
• Mentors colleagues across Marketing and partner teams driving a culture of learning and continuous improvement.

What You Bring

• Bachelors degree in Marketing Business or related field; MBA or advanced degree preferred.
• 10 years of experience in B2B marketing with deep recognized expertise and authority in demand generation.
• Proven success building and scaling demand generation programs in a high-growth SaaS environment.
• Strong understanding of public safety or mission-driven technology markets is a plus.
• Demonstrated ability to lead cross-functional initiatives and influence at all levels of the organization without direct authority.
• Deep mastery of marketing automation CRM and analytics platforms (e.g. Marketo SFDC) with experience establishing KPIs and reporting frameworks.
• Exceptional communication analytical and mentoring skills with a record of raising the standard for the function.

Note: Due to the nature of our work with public safety agencies this position requires compliance with the FBIs Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements please visit theFBIs CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive consistent and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors such as the successful candidates skills experience education training as well as internal equity market data and business addition to base salary and our comprehensive benefits offering some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.

AI is central to how Versaterm builds and delivers solutions for our customers. Within Talent Acquisition we use AI-enabled tools to support certain aspects of the recruitment process helping our team work more efficiently and spend more time connecting with great talent. AI supports our work but all hiring and employment decisions are made by people.

Versaterm is an equal opportunity employer and is committed to equity diversity inclusion and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information please contact.