Senior Cross-Category Marketing Manager, AWS Cross Category Marketing

AWS is seeking a Senior Marketing Manager to own how our product portfolio comes to life across and our highest-visibility marketing channels. Youll own the overall AWS portfolio messaging and define how AWSs product narratives translate into customer-facing messages across our highest-visibility channels for major launch moments and ensuring messaging lands with clarity and impact across web email paid and social.

AWS releases thousands of innovations every year but customer attention is finite. This role translates that complexity into clarity defining the structure customers navigate crafting the stories they encounter during our biggest moments and ensuring that AWSs web presence launch experiences and digital channels tell one coherent compelling story. Youll work at the intersection of product marketing (where stories are built) and channel teams (where they reach customers at scale).

This is a role for someone who thrives in both strategy and craft: equal parts editorial thinker systems builder and cross-functional operator. Youll need strong writing instincts the ability to manage complexity without losing clarity and the confidence to make prioritization calls across competing stakeholders.



Key job responsibilities
Key Job Responsibilities

Own the top-level AWS portfolio marketing messaging working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS

Partner with the Integrated Demand Center to map and optimize the customer journey across AWSs major launch events ensuring the experience feels intentional and connected from first touchpoint to conversion not fragmented across channels

Maintain the editorial calendar and prioritization mechanisms that govern AWSs surfaces

Own how AWSs 250 products are organized categorized and presented across including the homepage and global navigation

Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels

Serve as the connective tissue across product marketing teams ensuring the portfolio story is consistent everywhere customers encounter AWS

About the team
The Cross-Category Product Marketing team at AWS owns the narratives for AWSs most important priorities. We develop the messaging and storytelling that sits above any single product or category connecting the dots across the portfolio so customers understand not just what AWS offers but why it matters and how it all fits together. We bring that messaging to life through campaigns events field enablement and moments in close collaboration with demand generation analyst relations events and the broader product marketing organization.

We are also an incubator. We pilot new approaches to storytelling develop best practices for AI-enabled marketing and build mechanisms that help the broader PMM organization operate more effectively.

Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

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- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in product marketing brand strategy or portfolio marketing for technology companies
- Experience developing positioning and messaging for complex multi-product portfolios
- Strong writing and editorial skills with demonstrated ability to distill complexity into clarity

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience in balancing conflicting priorities dealing with ambiguity
- Experience in B2B cloud computing or enterprise software marketing
- Experience leading marketing for major launch events or product announcements at scale
- Strong editorial judgment ability to curate prioritize and make trade-off decisions across competing inputs
- Experience working with Director stakeholders across product marketing and sales organizations
- Experience using data and metrics (engagement analytics A/B testing customer research) to inform marketing decisions

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA SANTA CLARA - 130000.00 - 185000.00 USD annually
USA CA San Francisco - 130000.00 - 185000.00 USD annually
USA MA Boston - 118200.00 - 160000.00 USD annually
USA VA Arlington - 118200.00 - 160000.00 USD annually
USA WA Seattle - 118200.00 - 160000.00 USD annually