Senior CRO, Affiliate Marketing

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands including FinanceBuzz All About Cookies and OnlyInYourState. We turn that attention into real outcomes for our partners some of the worlds leading companies.

Our mission: create predictable high-value customer acquisition at scale by connecting discovery intent and performance across category-leading consumer brands in finance travel and entertainment.

We run profitable and bootstrapped with a South Florida HQ and a remote-first team across 18 countries.

You own outcomes here not tasks. We measure work by impact not activity. The pace is real and change is constant so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY: $100000 - $120000 per year

MUST HAVE:

• Strong follow-through and task ownership; thrives on getting things done
• Understands direct response mechanics and high-volume testing environments preferably within verticals such as financial services (investing banking credit cards lending etc) home services insurance or similar leadform categories
• Experience running A/B tests QAing launches and reporting on test outcomes
• Comfortable updating copy layout and page flows within testing tools or CMS
• Solid understanding of what impacts conversion even if youre not the strategist
• Working knowledge of analytics platforms like Google Analytics Looker or similar
• Ability to balance internal and external pressure to drive competing KPIs
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy Design and Media teams
• Creative mindset can spot UX friction and suggest improvements based on behavior

EXPERIENCE: 5 years in a performance marketing or CRO execution role. Youve launched tests owned strategy QA and implementation and collaborated with strategic leads to bring ideas to life.

YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Youll bring revenue-driving optimizations to life through hands-on building multi-variate analysis launching and reporting to ensure flawless execution and continuous iteration and youll balance expectations of internal and external KPIs.

Outcomes (Performance Expectations)

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g. copy UI/UX advertiser order)
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free follow spec and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to get inputs finalize creative and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs both internal and external

Success Looks Like

• You consistently ship high-quality tests and optimizations that match the strategy brief
• You stay on top of timelines and follow through on implementation steps
• You catch bugs or tracking issues before they go live
• You share learnings that help the broader team execute better
• Youre a reliable executor who enables strategists and creatives to move faster

Competencies

• Industry-Savvy: Experience within verticals such as financial services (investing banking credit cards lending etc) home services insurance or similar leadform categories
• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
• QA Mindset: Spots gaps before they cause issues from typos to misfiring events.
• Collaborative Doer: Brings a positive roll-up-your-sleeves attitude to getting things over the finish line.
• Adaptable: Comfortable shifting priorities and managing multiple launches at once.
• Hungry to Learn: Curious about whats working why and how to improve results over time.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.