Senior Copywriter

You are a writer first. You still search for the unexpected line challenge the first answer and care deeply about every word.

What Youll Do

Write Across the Work

• Create original copy across campaigns multi-platform storytelling product narratives brand films and live experiences.

• Move fluidly between headlines scripts manifestos product narratives multi-platform ideas and longer-form storytelling.

• Translate complex product capabilities and audience insights into simple human and compelling language.

• Develop writing that feels recognizably Adobe without becoming corporate repetitive or predictable.

• Carry copywriting work from early concept through final copy maintaining quality across every stage.

• Adapt ideas across channels and formats without losing their meaning voice or emotional impact.

Develop Ideas and Narratives

• Partner with Creative Directors Copy leaders and Strategists to develop campaign platforms creative territories and narrative frameworks.

• Contribute actively to copywriters rooms concepting sessions and rapid creative development.

• Generate multiple approaches before refining toward the strongest idea.

• Help shape verbal systems that can support flagship storytelling and high-velocity work.

• Bring a strong creative point of view to briefs scripts messaging and creative presentations.

• Challenge language that feels generic overly technical or disconnected from culture.

Build Voice and Writing Systems

• Partner with Brand and Copy leadership to bring Adobes verbal identity to life across real work.

• Help develop voice frameworks messaging systems naming approaches and reusable writing tools.

• Create systems that help teams work faster without losing personality clarity or craft.

• Identify inconsistencies and opportunities to strengthen Adobes voice through application.

• Share writing practices references and learning with the broader creative community.

Advance AI-Native Writing

• Use AI-enabled writing and research tools throughout concepting drafting editing and iteration.

• Use generative tools to expand exploration rather than simply increase the volume of copy.

• Apply strong creative judgment to all AI-assisted writing.

• Help define where AI can support speed and scale and where human authorship remains essential.

• Test emerging Adobe capabilities through real creative work and share useful feedback with Product teams.

• Apply responsible AI practices including accuracy authorship provenance creator rights and Content Credentials.

Collaborate and Deliver

• Work closely with Designers Art Directors Motion teams Strategists Producers Product and Product Marketing.

• Present work clearly explain creative choices and respond constructively to feedback.

• Partner with Production to ensure scripts and written ideas are executable without losing their creative intent.

• Collaborate with agency and specialist copywriters when external expertise is required.

• Maintain a high writing standard through fast timelines multiple workstreams and changing priorities.

• Take ownership of your work while contributing generously to the ideas of others.

What You Need to Succeed

• You consider yourself a maker first. AI fluency is how you work not a skill you are developing.

• 6 years of experience in copywriting creative writing or related field.

• A standout portfolio spanning campaigns scripts multi-platform storytelling product narratives or experiences.

• Exceptional copywriting and creative judgment with the ability to make language clearer sharper and more memorable.

• The ability to move confidently between short-form and long-form writing.

• Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams.

• Experience translating complex products or technologies into compelling human stories.

• Experience writing for different platforms audiences and cultural contexts.

• Familiarity with voice systems messaging frameworks naming or verbal identity.

• Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity.

• Strong presentation communication and collaboration skills.

• A genuine and current understanding of culture entertainment technology media and creator communities.

• Balancing speed experimentation and craft effectively.

• A maker mentality intellectual curiosity and a commitment to continuously improving the work.