Senior Copywriter
El Segundo, CA - USA
Job Summary
At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.
Toyota is one of the most recognized brands in the world but recognition isnt enough. Were looking for a Senior Copywriter who can create smart entertaining and culturally relevant work that gets noticed and drives results. This role is ideal for a conceptual thinker with strong broadcast experience sharp comedy instincts and a passion for turning strategy into compelling creative.
This is a broadcast-heavy account with four national sales events each year including Toyotas holiday campaign which typically features emotionally driven storytelling and heartwarming addition to broadcast youll contribute across social audio content OOH POS and other consumer touchpoints.
Youll partner closely with art directors creative directors strategists producers and account teams to develop integrated campaigns that connect with audiences and move the business forward.
- Develop original campaign ideas and creative concepts for one of the worlds most iconic brands.
- Write across broadcast social audio content OOH POS and emerging channels.
- Create work that transforms strategic insights into smart entertaining and effective creative.
- Bring strong comedic instincts and storytelling skills to help the brand connect with consumers in meaningful ways.
- Collaborate closely with creative strategy production account and client teams.
- Participate in the development and execution of Toyotas national sales event campaigns and brand initiatives.
- Present work confidently and clearly to creative leadership and clients.
- Push beyond the brief to uncover unexpected opportunities and innovative solutions.
Who You Are
- Positive optimistic and collaborative.
- Team-oriented and eager to contribute to a high-performing creative culture.
- Curious about culture business and the role creativity plays in driving results.
- A self-starter who brings energy initiative and a prolific approach to idea generation.
- Someone who enjoys making the work better regardless of the assignment.
- Interested in understanding not just the creative challenge but the business challenge behind it.
What Were Looking For
- 3-5 years of agency or equivalent creative experience.
- Strong conceptual thinking and exceptional writing craft.
- Proven experience developing broadcast campaigns from concept through production.
- Strong social content experience with an understanding of how ideas adapt across platforms.
- Experience working through production and collaborating with directors editors and production partners.
- A portfolio demonstrating memorable ideas strong storytelling and excellent execution.
- The ability to translate strategy into creative that is both entertaining and effective.
- A natural sense of humor and the ability to write work that is engaging relatable and culturally relevant.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
#LI-KF1
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more