Senior Content Strategist

Supporting research content strategy and planning architecture and optimization across omni-channel B2B content marketing campaigns and digital experiences including but not limited to:

• Performing current-state content competitive and best-practice assessments
• Conducting research into audience needs trends behaviors market dynamics and digital/AI innovations
• Supporting audience buyer-stage and customer journey mapping and identifying content needs across key touchpoints
• Assisting in developing content strategies editorial plans topics pillars formats content requirements and channel recommendations
• Performing content audits and inventories and identifying content gaps overlaps opportunities and reuse potential
• Recommending what content to create keep refresh revise consolidate reuse or retire
• Developing taxonomy tagging metadata and structured-content recommendations matrices and guidelines
• Supporting AI/LLM readiness and discoverability assessments including content structure taxonomy metadata and citation considerations
• Developing content architectures and modular/reusable content approaches across channels and formats
• Generating and maintaining content matrices editorial calendars content plans and related strategic documentation
• Supporting messaging hierarchies proof points content journeys and audience-centric narrative development
• Creating content strategy playbooks frameworks governance guidelines and workflow documentation
• Supporting content briefs pilots and test-and-learn initiatives
• Working with analytics and strategy teams to incorporate performance insights and measurement considerations into content recommendations
• Maintaining editorial standards consistency and accuracy/quality of content

• 5 years of experience in digital content strategy preferably in an agency or consulting environment
• Experience supporting complex B2B digital content editorial campaign or customer experience initiatives
• Strong combination of technical and marketing content strategy skills with an understanding of UX content architecture taxonomy tagging metadata and structured content as well as audience-centric marketing and content planning
• Experience developing content strategies across multiple audiences channels formats and stages of the customer journey
• Experience collaborating with Strategy SEO UX Creative Data/Analytics Technology and other cross-functional teams to develop integrated content strategies
• Experience using AI tools web-crawling tools such as Screaming Frog and a high level of comfort learning and applying new tools
• Understanding of AI/LLM discoverability and how content structure taxonomy metadata and content quality can support human and machine discovery
• Excellent Microsoft Office skills (PowerPoint Excel Word Teams Outlook) and working knowledge of CMS and DAM platforms preferably AEM
• Proven strategic thinking research analysis writing editing and proofreading skills
• Experience synthesizing research and complex information into clear findings recommendations frameworks and presentations
• Client-facing written and oral presentation experience
• Highly organized and detail-oriented
• Able to manage multiple projects short timelines and changing priorities
• Self-starter who is highly collaborative while comfortable working independently
• Solid understanding of creative marketing and AI technology
• B2B enterprise and/or technology industry experience preferred