Senior Consumer Insights Analyst Coffee

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

The Senior Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinjas development of 5-star products. The ideal candidate will be naturally inquisitive have strong project management skills is empathetic and curious has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D Engineering Brand and Product Development. This is an onsite role at our Needham MA headquarters.

Essential Functions:

• Develop research plans and conduct qualitative and quantitative customer researchfor trends insights and new product development. Develop own research guides and build project-based surveys.
• Assist in the development management and execution of research plansand within established budget guidelines.
• Translate feedback including latent needs and dissatisfaction into innovation recommendations.
• Identify potential unmet customer needsthat form the basis for new product/feature offerings. Listen with empathy observe seeing the non-obvious to guide very early product development.
• Collaborate and plan customer research strategiesand manage internal and external resources to successfully deliver on plans.
• Operates autonomously and as a Subject Matter Expertwithin the consumer insights team.
• Expertly synthesizes insightsto communicate the bigger picture with a focus on strategic influence.

Desired Skills and Experience:

• Thrives in a hands-on dynamic agile environment.
• Nimble with early-stage product development taking a broader consumer & business stand to define new product directions with multifunctional partners.
• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create and add value.
• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields with thought leadership to design new/creative methodologies to advance insights
• Demonstrates empathy and patience to adapt style to his/her audience.
• Attention to details and able to grasp the big picture.
• Adept at presenting complex findings in an easy to understand and actionable way.
• Builds understanding and trust with others by meeting commitments.
• Identifies the needs & expectations of others (personal & business) and acts upon them.
• Leverage strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
• Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.
• Confidence presenting insights and actions to stakeholders throughout the organization including leadership.

Qualifications:

• Minimum of a Bachelors degree with a focus on Marketing Psychology or applicable quantitative discipline.
• 3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-one interviewing