Senior Campaign Manager

Overview
We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands-on campaign execution with a strong understanding of account selection buying group engagement personalization and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution consistency and impact across regions.

Key Responsibilities

ABM Strategy & Execution
Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic technographic and behavioral data.
Collaborate with Sales Product Marketing and Content teams to build personalized engagement strategies for buying committees.
Own campaign performance metrics including ROI ROAS and pipeline contribution.

Field Marketing Execution
Partner with regional field teams to align ABM efforts with local go-to-market strategies.
Contribute to field marketing strategy and execution helping elevate team impact and consistency.
Support event strategy regional activations and sales enablement initiatives.
Develop content necessary for execution including email landing page ad copy case studies and blogs.
Manage campaigns end-to-end including content calendar alignment with events and reporting on success.

Cross-Functional Collaboration
Drive alignment between Sales and Marketing through joint planning daily management and shared KPIs.
Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.

Measurement & Optimization
Use tools like Salesforce HubSpot and marketing automation platforms to track campaign performance.
Present insights and recommendations to senior leadership for continuous improvement.

What success looks like
Build and scale ABM programs aligned to priority accounts and regional growth goals
Improve sales and marketing alignment around target account strategy and buying group engagement
Deliver measurable pipeline influence and campaign performance improvements
Bring structure repeatability and stronger operational rigor to field and ABM execution

Qualifications
7 years in B2B SaaS marketing with 3 years in ABM or campaign management.
Proven ABM campaign ownership.
Experience partnering directly with sales on named/target accounts.
Comfort operating across strategy and execution.
Proven experience in leading cross-functional marketing initiatives.
Strong understanding of sales intent signals account tiering and funnel attribution.
Excellent communication and leadership skills.
Experience with Salesforce HubSpot ZoomInfo Marketing or similar platforms is a plus.

Preferred Attributes
Strategic thinker with a bias for action.
Comfortable presenting to executive stakeholders.
Passionate about building scalable marketing programs that drive revenue.
Relevant bachelors degree or formal education