Senior Brand Manager Shaver (NAM)

JoinBIC World acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new sustainable and responsible ways.

Our culture encourages aroll up your sleeves and get the job donemindset ensuring self-starters problem solvers and innovative thinkers can truly thrive. At BIC World you are empowered to take ownership of your career and use your unique perspective to make a meaningful global impact on our mission.

The Senior Brand Manager Shave will play a key role in shaping the future growth of BICs Shave business in North America leading long-term brand strategy innovation consumer growth and brand-building initiatives.

This is an opportunity for a strategic and entrepreneurial brand leader who can identify new consumer opportunities white spaces and growth platforms and translate them into compelling innovation campaigns partnerships and category strategies.

Working closely with global and cross-functional teams you will help define where the Shave business goes next while connecting brand strategy with strong commercial and financial thinking. The role will also lead and develop two Brand Managers making people leadership an important part of the opportunity.

What Youll Do

• Develop forward-looking brand and category strategies that strengthen BICs position in Shave.
• Identify consumer needs emerging behaviors category trends and white-space opportunities that can unlock future growth.
• Translate consumer competitive and financial insights into clear strategic priorities and business recommendations.
• Apply a strong commercial and P&L mindset when evaluating growth opportunities and investments.
• Shape the innovation and renovation pipeline in partnership with global and cross-functional teams.
• Lead the development of breakthrough insight-driven marketing campaigns across digital social e-commerce retail media and other relevant channels.
• Develop strong consumer propositions positioning and go-to-market strategies for new and existing products.
• Explore new ways to grow the brand including strategic partnerships and collaborations.
• Challenge established assumptions and bring fresh thinking to how BIC can win with consumers.
• Partner across Sales Finance Global Category Consumer Insights R&D Supply Chain agencies and other functions to turn strategy into action.
• Collaborate and influence effectively across global teams countries and cultures.
• Lead coach and develop two direct reports providing strategic direction while empowering strong execution.

• Bachelors degree in Marketing Business or a related field.
• 8 years of progressive marketing/brand management experience ideally within CPG or consumer products.
• Strong experience developing brand and category strategies.
• Proven experience leading innovation/new product initiatives and integrated marketing campaigns.
• Strong understanding of P&L commercial performance budgets and business drivers.
• Experience translating consumer market and performance data into actionable growth strategies.
• Proven people-management experience and ability to develop and guide a team.
• Demonstrated ability to work with and influence global cross-functional stakeholders.
• Strategic analytical and creative problem-solving capabilities.
• A proactive resourceful and entrepreneurial mindset with the ability to create direction and move forward in an evolving environment.

Compensation & Benefits: The anticipated base salary range for this position is $170000$185000 USD. Actual compensation will be determined based on experience skills qualifications internal equity and other job-related factors.

This position may also be eligible for an annual bonus. BIC offers a comprehensive benefits package that includes medical prescription dental and vision coverage a 401(k) retirement plan pension benefits life and disability insurance tax-advantaged accounts voluntary benefits and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.

BICs NAM headquarters will be located in Norwalk Connecticut. Scheduled to open in 2027 the new headquarters is designed to foster a collaborative flexible and modern work environment while supporting a hybrid work model

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