Senior Brand & Advertising Director

Acumatica is seeking a Senior Director of Brand & Advertising to lead the strategy development execution and measurement of our global brand and advertising programs. This leader will be responsible for increasing brand awareness strengthening Acumaticas differentiation in the market and building a distinctive consistent brand that contributes to long-term business growth. 

The ideal candidate combines brand strategy advertising and media expertise creative judgment analytical rigor and strong business acumen. They understand how brand and advertising influence the customer journey and can build integrated programs spanning video CTV programmatic digital social print sponsorships events and emerging channels. 

This leader will serve as the steward of the Acumatica brand with responsibility for brand architecture corporate identity brand governance naming and company-wide brand standards. They will ensure that Acumatica presents a clear differentiated and consistent identity across markets audiences and customer touchpoints. 

This leader will also help define how Acumatica uses AI and emerging marketing technologies to improve creative development audience insights advertising optimization measurement personalization and marketing productivitywhile maintaining strong standards for brand consistency quality intellectual property and responsible use. 

The role requires someone comfortable operating at multiple altitudes: setting strategy and influencing senior executives while remaining close enough to the work to challenge agencies interrogate performance identify opportunities and drive continuous improvement. 

This role reports to the CMO. 

Responsibilities:

Brand Strategy Architecture & Governance 

• Own Acumaticas global brand strategy and ensure it supports the companys business strategy market position and long-term growth ambitions. 

• Develop and steward Acumaticas brand architecture including the relationship between the corporate brand products solutions programs initiatives and other branded entities. 

• Own corporate identity and company-wide brand standards ensuring consistent application of Acumaticas visual and verbal identity across markets and customer touchpoints. 

• Establish and maintain brand governance frameworks processes guidelines and tools that enable teams across the company to represent the brand consistently and effectively. 

• Lead or provide strategic oversight for naming initiatives across products solutions programs campaigns events and other significant branded assets. 

• Build Acumaticas brand awareness consideration preference and differentiation among priority audiences and markets. 

• Translate company strategy customer insights market research competitive intelligence and cultural trends into differentiated brand strategies. 

• Define and evolve Acumaticas brand positioning value proposition personality and core brand narrative in partnership with Product Marketing and Communications. 

• Act as the senior brand authority within the organization balancing consistency and governance with the flexibility required to support different markets industries audiences and business needs. 

Advertising Strategy 

• Develop and own Acumaticas annual and multi-year advertising strategy including objectives audiences channel strategy investment priorities experimentation roadmap and success metrics. 

• Define the role advertising plays in building brand awareness consideration preference and differentiation and contributing to Acumaticas broader growth objectives. 

• Determine the appropriate advertising mix based on business objectives audience behavior market opportunity and performance. 

• Lead agency and advertising partner relationships including strategy planning negotiation execution optimization and performance management. 

• Establish a disciplined experimentation agenda across audiences channels creative messaging formats and investment levels. 

• Continuously evaluate emerging advertising channels technologies platforms and audience behaviors to identify new opportunities for Acumatica. 

• Ensure advertising strategies reflect evolving audience behavior privacy requirements platform changes and advertising technologies. 

Brand Creative & Messaging:

• Lead the development of distinctive advertising campaigns and brand experiences in partnership with internal teams and external agencies. 

• Ensure Acumatica presents a consistent recognizable and differentiated brand across advertising and key company and customer touchpoints. 

• Establish and maintain standards for visual identity tone of voice brand messaging photography illustration video and other forms of brand expression. 

• Drive continuous creative experimentation and iteration across industries segments personas channels and stages of the customer journey. 

• Champion customer-centric storytelling grounded in real customer needs outcomes and experiences. 

• Establish processes that allow creative development to move faster without compromising brand standards or quality. 

• Ensure representation and imagery appropriately reflect the customers industries partners and communities Acumatica serves. 

• Provide brand leadership and guidance for high-visibility company initiatives executive communications major events sponsorships campaigns and market-facing experiences. 

Measurement & Business Impact:

• Establish a comprehensive advertising and brand measurement framework connecting investment to brand and business outcomes. 

• Define and monitor KPIs across brand health awareness consideration preference reach engagement audience response and relevant business outcomes. 

• Partner with Marketing Operations and Finance to improve understanding of advertising effectiveness investment efficiency and brand performance. 

• Apply appropriate measurement approaches including brand lift studies experimentation incrementality testing attribution and marketing mix analysis where appropriate. 

• Establish mechanisms for continuously measuring brand health competitive positioning and changes in audience perception. 

• Translate complex marketing and brand performance data into clear insights and recommendations for senior leadership. 

• Build a culture of experimentation in which advertising and creative decisions are informed by evidence learning and continuous optimizationnot simply historical precedent or platform-reported metrics. 

AI & Marketing Innovation:

• Champion practical adoption of AI across advertising and brand workflows identifying opportunities to increase speed insight personalization experimentation and creative effectiveness. 

• Demonstrate hands-on familiarity with generative AI and modern AI-enabled marketing tools including applications for research audience insight creative ideation content variation advertising analysis reporting and workflow automation. 

• Explore how AI can help scale and protect the Acumatica brand including brand compliance content evaluation asset management creative adaptation and localization. 

• Partner with internal teams and agencies to develop repeatable AI-enabled workflows while maintaining appropriate human judgment brand governance intellectual property safeguards and quality standards. 

• Evaluate emerging AI capabilities within advertising platforms creative technology analytics and marketing operations and determine where they can create meaningful competitive advantage. 

• Help establish a culture of responsible experimentation in which the team actively tests new technologies and incorporates successful approaches into scalable operating practices. 

Leadership & Cross-Functional Partnership:

• Serve as a senior strategic advisor to the CMO and marketing leadership team on brand advertising creative strategy and emerging marketing trends. 

• Build strong partnerships across Communications Marketing Operations Sales Product Marketing Finance and Events & Sponsorships. 

• Partner with Communications to ensure alignment between corporate narrative reputation earned media executive communications and brand strategy. 

• Partner with Product Marketing to connect corporate brand positioning with product industry competitive and audience messaging. 

• Partner with Events & Sponsorships to ensure major experiences and partnerships strengthen and consistently express the Acumatica brand. 

• Partner with Marketing Operations and Finance on measurement investment effectiveness planning and business impact. 

• Partner with Sales to understand customer and market feedback and ensure brand and advertising strategies resonate with the audiences Acumatica is seeking to reach. 

• Lead and develop internal talent and external agency partners establishing clear goals accountability and high standards for performance. 

• Effectively communicate strategy investment rationale performance learnings and recommendations to executive audiences. 

• Bring a combination of strategic vision curiosity creativity commercial judgment and willingness to engage deeply in the work. 

Qualifications :

Qualifications: 

• 10 years of progressive experience in brand marketing advertising media or integrated marketing preferably within B2B technology SaaS or enterprise/SMB software. 

• Significant experience developing and leading brand and advertising strategies for a recognizable and growing organization. 

• Proven experience owning or significantly influencing corporate brand strategy positioning identity and governance. 

• Experience developing and managing brand architecture and establishing standards that can scale across products markets audiences and geographies. 

• Strong strategic and creative judgment with the ability to evaluate brand positioning advertising concepts messaging visual identity and customer experiences. 

• Significant experience leading integrated advertising programs across multiple channels and formats. 

• Experience managing significant advertising budgets and making strategic investment and optimization decisions. 

• Demonstrated experience leading external creative media research brand and/or measurement agencies. 

• Strong understanding of modern advertising and brand measurement including brand health brand lift experimentation incrementality attribution and the strengths and limitations of platform-reported metrics. 

• Working knowledge of the modern MarTech and AdTech ecosystem including CRM marketing automation advertising platforms analytics audience/data platforms and measurement technologies. 

• Demonstrated AI fluency including hands-on experience using generative AI and/or AI-enabled marketing tools to improve marketing workflows insights creative development brand management or operational efficiency. 

• Strong understanding of the opportunities and risks associated with AI-generated content including brand integrity intellectual property accuracy governance and responsible use. 

• Strong analytical capabilities and the ability to turn complex data into clear business decisions and executive-level narratives. 

• Strong executive presence and ability to influence across functions and levels of an organization. 

• Proven ability to operate effectively in a fast-paced entrepreneurial environment with evolving priorities. 

• A builders mindset: comfortable creating strategy standards processes and operating models while remaining close enough to execution to ensure high-quality outcomes. 

Additional Information :

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes such as following up on an application or technical issues not related to a disability will not receive a response. 

For this role the salary range is $00 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors including skills qualifications experience and other relevant elements.

At Acumatica certain roles are eligible for additional rewards including annual bonus and stock. These awards are allocated based on individual addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.

Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you -based employees gain access to healthcare benefits (medical dental and vision insurance for you and your dependents) employer paid Short-Term/Long-Term Disability and Basic life coverage 401(k) plan with company match Flexible time off sick and safe leave among others.

Remote Work :

No

Employment Type :

Full-time