Senior Associate, GEO

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Overview

MOST CREATIVE MEDIA AGENCY NETWORK 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEKS GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD the US we have 2250 people across 9 offices dedicated to delivering insights that unlock demand potential ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Responsibilities

As a Sr Associate in Generative Engine Optimization (GEO) youll support the agencys early adoption of AI-powered search strategies. Youll be hands-on with research analysis and execution learning how visibility is shaped by generative engines like ChatGPT Google AI Overviews and Perplexity. You will work with world-leading brands to introduce AI optimization frameworks helping them adapt to an AI-forward search landscape and the evolving ways consumers discover and engage with information. This is a growth role for someone eager to expand their SEO foundation into the fast-evolving world of AI search.

Execution & Research

• Conduct prompt/theme analysis AI content landscape mapping and support LLM visibility audits.
• Carry out AI-readiness technical audits to assess site structure content accessibility and optimization opportunities for generative engines
• Assist with monitoring and reporting on AI-driven search trends citation patterns and competitor visibility.
• Build and maintain trackers dashboards and internal documentation to support GEO projects.

Client & Team Support

• Prepare materials and research inputs for client POVs presentations and strategic recommendations.
• Collaborate with SEO Content and Analytics teams to integrate GEO insights into broader programs.
• Participate in knowledge-sharing and training sessions to grow GEO expertise.

Qualifications

• 12 years of experience in SEO
• Strong research analytical and organizational skills.
• Proficiency in keyword research and on-page optimization (title tags meta descriptions internal linking)
• Foundational technical SEO skills (site audits crawling/indexing schema page speed basics).
• Familiarity with SEO tools (e.g. GSC SEMrush BrightEdge) and curiosity about AI platforms (ChatGPT Gemini Perplexity).
• Strong desire to learn emerging AI trends and apply them to client work.

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$60000-$65000

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