Senior Associate, Advertising Operations

As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.

At Publicis Collective we know tomorrows challenges wont be solved by todays solutions. Its why we support our teams with the resources and tools they need to continue redefining the future of marketing. Its also why clients rely on us to lead the way in connecting media data technology and teams by what matters most business outcomes.

Publicis Collectives consultative practitioners are catalysts for business growth and innovation were more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible.

As part of the global Publicis Media network were backed by the power scale and benefits of Publicis Groupe one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different There are three core values at the center of our approach that help us stay ahead curious open and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious rigorous self-disciplined and resilient in our pursuit of excellence.

If youre a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact we want to hear from you.

Lets shape the future together.

Overview:

Ad Operations continues to grow because we are experts in the art of trafficking digital ad campaigns skilled at fighting ad fraud and platform connectors. We are looking for individuals who love tech are intellectually curious can work well with others and on their own and prefer proactive over reactive.

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display video social mobile gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency range or quality of data or support new media
• Support Associates in the basic aspects of the trafficking process including connecting placements to creatives setting up consistent configurations and collecting clean data. Lead the more complex aspects of trafficking including Floodlight tags DMP integrations network upgrades and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors to ensure consistency to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work
• Use AI to support trafficking and routine QA checks helping catch errors in campaign setup creative tags and tracking
• Use AI to help identify pacing delivery or setup issues and provide a starting point for troubleshooting
• Use AI to automate repetitive tasks and support reporting freeing up time to build stronger platform knowledge and campaign execution skills

• 2 years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms knows the ins-and-outs of second-and third-party vendors ad servers of all stripes (display video social mobile) Tag Management Systems (GTM Adobe Signal etc.) and/or VVF vendors (viewability verification and fraud prevention)
• Our clients are primarily Google CM360 Flashtaling and Innovid users so please tell us about your ad server experience especially in self-service capacity. Also dont be shy about your expertise with floodlights rich media etc.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch Appsflyer Firebase and Kochava
• Experience with Conversion API implementation across different social platforms
• Skills in QAing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
• Proficient in Microsoft Office suite particularly PowerPoint and Excel (its all about filtering and pivoting)

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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