Senior Analyst Web Analytics

Job Description:
In this role you will partner with stakeholders to answer key business questions analyzing data uncovering meaningful insights presenting findings recommending improvements and enabling data-driven decision-making for our stakeholders. Your impact will help us to better connect those affected by cancer to the resources and care that they need contributing to our mission to End Cancer for Life.

Responsibilities:
Support critical reporting workstreams for organization-level and executive-level reporting particularly related to Marketings impact on institutional demand.
Assist with the creation and ongoing management of data tables for use in various data applications.
Monitor and report on performance for various aspects of our Marketing & Communication ecosystem; using data visualization decks and other forms of communication.
Conduct focused analyses to answer business questions joining and transforming disparate data to establish clear takeaways.
Work with Analytics IT and Marketing stakeholders to help build optimize scale and manage our Business Intelligence ecosystem.
Collaborate with internal stakeholders and agency/vendor partners ensuring your expertise and our collective Marketing Analytics perspective shines through.
Champion a hybrid Service/Self-Service analytics model within M&C educating peers as you build solutions to help them.
Manage workspaces data refresh dataflow creation and the ongoing improvement of our data processing efficiency; including automation where possible
Help to improve the taxonomy process and technical infrastructure that supports our data work across the organization.

Requirements:
Three or more years experience working in a Marketing Analytics role.
Working knowledge of common marketing data types including web/mobile analytics (e.g. Google Analytics Heap) advertising analytics (Google Marketing Platform Meta The Trade Desk etc.) and phone tracking (e.g. Invoca).
Experience with SQL and various downstream data applications (business intelligence et al.). Experience with Microsoft PowerBI Databricks and/or dbt is a plus.
The ability to understand the context of data and how it can inform business analysis.
Confidence in verbal and written communication with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
An intrapreneurial mindset seeking out ways to continuously improve both what is produced and how work gets done.