Senior Analyst, Programmatic

At Publicis Collective we know tomorrows challenges wont be solved by todays solutions. Its why we support our teams with the resources and tools they need to continue redefining the future of marketing. Its also why clients rely on us to lead the way in connecting media data technology and teams by what matters most business outcomes.

Publicis Collectives consultative practitioners are catalysts for business growth and innovation were more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible.

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How are we different There are three core values at the center of our approach that help us stay ahead curious open and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious rigorousself-disciplined and resilient in our pursuit of excellence.

If youre a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact we want to hear from you.

Lets shape the future together.

Overview:

The Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts.

This role will train Programmatic Analysts on client specific requirements providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience strong analytical and communication skills and prior experience with bid management platforms and active campaign optimization.

Key Responsibilities:

• Execute manage and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media audience-based buying remarketing campaigns) both independently and in support of Campaign Managers
• Demonstrate diligence attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in teams shared document repository
• Handle daily campaign maintenance including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets insertion orders campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Oversee the campaign QA process to ensure accurate campaign implementation pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with technology partners in order to secure support for daily campaign management and implementation questions

Qualifications:

• 1-2 years of experience within programmatic experience working with RTB DSPs ad exchanges ad servers verification partners and other supply platforms
• Working knowledge in technologies such as Google DV360 The Trade Desk Amazon DSP and Google CM360.
• Understanding of traditional and interactive media planning elements
• Resourceful curious and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics and mathematics organizational and communication skills
• Project management and time management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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All your information will be kept confidential according to EEO guidelines.