Senior Analyst, Paid Search

At Publicis Collective we know tomorrows challenges wont be solved by todays solutions. Its why we support our teams with the resources and tools they need to continue redefining the future of marketing. Its also why clients rely on us to lead the way in connecting media data technology and teams by what matters most business outcomes.

Publicis Collectives consultative practitioners are catalysts for business growth and innovation; were more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible.

As part of the global Publicis Media network were backed by the power scale and benefits of Publicis Groupe one of the largest and most celebrated marketing and communications platforms on the planet.

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Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

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If youre a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact we want to hear from you.

Lets shape the future together.

TheSenior Analyst Paid Searchexecutes paid search campaigns and has a strong hand in the strategic approach for the goal for this role is to bridge the campaign execution and client objectives deeply understanding client needs and ensuring our paid search and social execution and management delivers against these goals.

• Responsible for ongoing management execution and monitoring of paid search campaigns.
• Oversee day-to-day management of approved budgets and pacing progress supporting Analysts in financial system updates and changes in publisher mix.
• Manage internal status doc keeping team organized and providing guidance on task approach and timing expectations.
• Partner with Analysts to train and mentor on search campaign management and executional best practices.
• Set direction provide feedback and finalize campaign builds; including keyword research ad copy creation and overarching campaign architecture.
• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets.
• Partner with Manager to drive campaign testing and optimization objectives and initiatives ensuring campaign performance is regularly reviewed.
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data.
• Vocal role in defining our approach and response to client asks or questions linking client needs to Search solutions and ensuring timely follow-up.
• Support development of search and social plans including budget forecasts relevant industry trends competitive insights lessons learned and/or opportunities to evolve approach to accomplish brand objectives.
• Develop strong understanding of condition therapeutic area and competitive set key deliverables and business objectives.
• Become power user of Google and Microsoft Ads platform AI capabilities for performance optimization. Understand nuances on how to use each one for what purpose and what levers are available to optimize in each AI-enhanced capability.

• Minimum 1-2 years of hands-on paid search campaign management experience
• Ability to multi-task manage ones time and demonstrate personal organization
• Proficiency in computer skills needed to manage day-to-day workflow (particularly Microsoft Excel and PowerPoint)
• Strong understanding of search campaign management toolkit including Google Ads Microsoft Ads Bing Ads etc. able to navigate establish settings pull reports and implement changes across platforms
• Experience providing clear direction and training others on search tasks and concepts
• Strong communication and listening skills deeply understanding the needs of others and articulate their needs
• Understanding of paid search metrics and how they are connected
• Exhibits integrity trust and investment in self-development
• Well versed in the industry and vendor landscape proactively reading and sharing potential impact with broader team

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact. All your information will be kept confidential according to EEO guidelines.