Senior Analyst, Marketing Operations

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

As a Marketing Operations Senior Analyst youll design execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. Youll collaborate with internal client and vendor teams to maximize the efficiency and effectiveness of marketing programs and ensure our clients get the most out of their technology investments.

• Working directly in Marketing Automation and Email Service Provider platforms to build dynamic data-driven marketing campaigns
• Coordinating cross-channel execution including email direct mail SMS and mobile messaging
• Assessing data availability against project needs in order to determine operational requirements
• Performing list and data management within various marketing automation technology platforms
• Creating test lists and test cases; conducting QC of test cases and live data
• Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
• Creating and reviewing detailed data processing specifications for vendors and client IT organizations
• Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
• Demonstrating in-depth knowledge of email marketing best practices customer data management segmentation and matrix development
• Developing strong relationships with clients as you advise on program design operational best practices and technology innovations
• Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
• Contributing to thought leadership / intellectual capital through creation of case studies vendor partner experience program optimization etc.
• Working with cross-capability teams to bring a technical and operational point of view to projects

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility
• Knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS mobile push app inbox) is preferred
• Knowledge of best practices including channels data security requirements CAN-SPAM and GDPR compliance etc.
• Familiarity with the digital marketing environment and marketing technology landscape
• Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Salesforce Marketing Cloud and AMPscript is strongly preferred.
• Strong ability to instruct coordinate and manage vendors in fast-paced detail-oriented environment
• Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
• Detail oriented organized and a master multi-tasker
• Strong written and communication skills youre articulate and poised
• Excellent project management skills you keep pace in a fast-moving environment
• Ability to work independently and within large cross departmental teams
• Proficient with Microsoft business applications (Word Excel PowerPoint)

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.