Senior Analyst, Data & Platforms

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Senior Analyst Data & Platforms role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy data onboarding and data insights. Youll also work internally with operations analysts and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients leading data targeting and optimization strategies across assigned accounts and working internally with the activation teams to make sure the data strategies are implemented properly.

This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP CDP and Identify Resolution platforms attend training sessions with numerous vendors and internally communicate to their strengths and weaknesses.

Work with data and adtech partners and manage day-to-day onboarding of client data

Manage 1P and 3P data enablement; and match rate tracking audience distributions billing tracking

Leverage audience data to assess diagnose and prescribe campaign optimizations to exceed client expectations

Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available

Actively attend training sessions with various vendors and inquire about data and platform capabilities

Develop and present Audience and Data 101 presentations to clients

Assist in the development of client-facing materials including data presentations and audience performance reports

Develop a strong overall understanding of the clients business objective and demonstrate through campaign results how data targeting can help them achieve their business goals

Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities

Manages with direction from manager and associate director

Does not have input into client business-related decisions

Client Responsibilities:

Interaction with client begin ownership of client communication or relationship

(except when no manager is present)

Management Responsibilities:

Oversight of Analysts (where applicable) but not accountable

2 years prior digital advertising experience in a client-services capacity

Strong understanding of third-party ad serving platforms (display video mobile)

Strong understanding of Online Display Video and Mobile campaigns as well as knowledge of Ad Tech platforms

Strong understanding and experience with DSPs CDPs 3rd Party data pixels and Ad Servers

Familiarity with customer acquisition goals and optimizing to CPA CTR Completion Rate etc.

Strong analytical skills technical know-how and strategic thinking

Understand Web analytics tools (e.g. Google Analytics)

Understand Identity Solution tools (eg. Epsilon Liveramp Neustar)

Understand of CDP (eg. Salesforce Adobe Treasure Data)

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.