Senior Analyst, Data Engineer
New York City, NY - USA
Job Summary
Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.
The Senior Analyst is responsible for transforming complex media and audience data into actionable insights through a combination of data wrangling exploratory analysis and workflow automation. This role partners closely with Analytics Strategy Activation and Data Science teams to solve business problems develop scalable analytical solutions and improve the efficiency of recurring processes. The ideal candidate combines strong technical skills in SQL and Python with deep familiarity with digital media datasets and taxonomies.
- Develop complex SQL and Python-based solutions to prepare transform and analyze large media and audience datasets.
- Perform ad hoc analyses to answer business client and campaign performance questions.
- Build and maintain reusable datasets that support reporting analytics and strategic decision-making.
- Design and automate recurring analytical processes and workflows to improve efficiency and scalability.
- Work extensively with media taxonomies and reporting dimensions including channel publisher DSP creative size placement audience and daypart.
- Identify data quality issues and implement processes to improve consistency and reliability across datasets.
- Collaborate with stakeholders to translate ambiguous business questions into analytical approaches and recommendations.
- Present findings and insights to both technical and non-technical audiences.
- Document analytical methodologies data definitions and workflow processes to support long-term team scalability
- 2 years of experience in Analytics Data Engineering Marketing Analytics Media Analytics or a related field.
- Advanced proficiency in SQL and Python.
- Strong experience manipulating transforming and analyzing large datasets.
- Experience building automated workflows reusable analytical tools and scalable data processes.
- Required experience working with digital media data and media taxonomies.
- Experience with PySpark and cloud-based data environments (Databricks Snowflake etc) preferred.
- Strong problem-solving skills and ability to work independently in ambiguous environments.
- Excellent communication and presentation skills.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
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Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more