Senior Analyst, Data and Analysis

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead it should be put to work to bring the best ideas and stories to our clients.

To help with this were looking for an outstanding Senior Analyst someone who can analyze massive data sets make insightful cross-channel recommendations and communicate strategic ideas to clients. Sound like you Read on.

As a Senior Analyst youll build the strategic and tactical foundation for data-driven marketing efforts. Youll work to achieve client goals through brand and acquisition campaigns site optimization and/or online testing strategy.

• Supporting media forecasting budget pacing and performance reporting across paid media channels
• Diving into large data sets uncovering insights and providing impactful recommendations to clients
• Connecting the dots across channels through data including display media site search and social to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad hoc requests
• Collaborating with internal teams and external partners to support the clients business goals
• Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate)
• Partnering with data engineering and automation resources to implement databases for reporting and data visualization
• Identifying and recommending test-and-learn opportunities and creating implementing and measuring test designs in partnership with media teammates

• 35 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel including pivot tables VLOOKUPs and other common data analysis functions
• Experience with SQL and dashboarding tools such as Google Data Studio or Tableau
• Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics and advertising platforms such as Google Ads or Meta Ads is a plus
• Experience using generative AI tools such as Microsoft Copilot ChatGPT Gemini or Claude to support analytics work research coding or documentation is a plus
• Strong paid search experience preferred with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus
• Comfortable working in a fast-paced deadline-driven environment

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.