Senior Analyst, Business Intelligence
Job Location:
Philadelphia, PA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
PHM is the leading health media agency in the US built for the modern healthcare experience. Here industry depth meets media scale where data becomes direction where creativity and storytelling bring truth to life and where orchestration replaces fragmentation.
Dedicated to making brands discovered PHM redefines what media can do through data content and creativity. Because in modern healthcare the brands that are found are the ones that lead. And when brands lead advantage follows. Go deeper. Be found.
TheSenior Analyst Business Intelligencewill support the BI team by analyzing media and marketing performance ensuring data accuracy and delivering client and publisher reporting needs. This role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. Additionally the Senior Analyst will help train new team members and manage workloads to ensuretimelycompletion of deliverables.
The ideal candidate will have excellent analytical abilities strong technical skills outstanding business acumen intensecuriosityand superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptableexhibitsstrong attention to detail and has an ability to work in a fast-paced and ever-changing environment.
This is a hybrid role requiring 4 days a week in office.
Ensure data accuracy across all reporting tools through quality assurance processes.
Engage with data partners to preparevalidate and resolve data discrepancies.
Assistin creating measurement plans to assess brand performance.
Conduct industry research to provide benchmarks market insights and client reports.
Analyze media campaign data to generate insights and recommendations on audience behavior.
Collaborate with BI leadership to develop reports presentations and client deliverables.
Maintain strong relationships with internal teams ensuring all BI-related data needs are met.
Train and mentor entry-level analysts on BI reporting platforms including:
Google Display & Video 360 (DCM)
Data visualization tools (Datorama Power BI Tableau)
Search Ads 360/Google Ads
Social reporting (Facebook Instagram X/Twitter)
Web analytics (Analytics 360 Omniture)
Contribute to competitive analyses and best practice audits.
Activelyparticipatein meetings offering insights and strategic input.
Work independently while managing multiple deliverables in a fast-paced environment
Bachelors Degree (preferably in a related field) isrequired
2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcarepharmaceuticalsand life sciences experience a plus)
Strong analytical skills with the ability to translate data into strategic insights.
Ability to manage multiple priorities meet deadlines and work independently.
Understanding ofmulti-channel marketing and data-driven decision-making.
Proficiencyin:
Time Management & Prioritization
Problem-Solving & Critical Thinking
Quantitative & Data Analysis
Hands on experience with digital analytics tools (Google Analytics Omniture)
Power user of MS Excel;Proficiencyin Word and PowerPoint isrequired
Knowledge of statistical modeling techniques segmentation research lifetimevalueand ROI a plus
Experience in program measurement (online and/or offline) and test design a plus
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
#LI-AS10
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
