Senior ABM Marketing Manager

Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM) with a focus on our Commercial (SMB) this role you will design and execute an integrated multi-channel marketing account based-marketing strategy spanning paid search paid social dedicated field programs sponsored events and third-party digital channels in close partnership with sales leadership. This is a full-funnel cross-channel mandate with the latitude to prioritize the channels and programs that deliver the greatest impact.

At Datadog we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What Youll Do:

• Develop and execute a comprehensive multi-channel marketing strategy to drive pipeline growth across the Americas leveraging sponsored events paid search paid social field-led programs third-party digital placements and more.
• Support the design and execution of 1:many 1:few and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment combining digital tactics such as paid social and programmatic display with dedicated field plays such as direct mail to break into and expand high-value accounts.
• Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media field marketing and event teams.
• Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed maintaining consistent quality and cadence across the Americas.
• Establish the reporting and measurement framework needed to evaluate program and channel performance refining the strategy based on results.
• Maintain flexibility across channels and programs prioritizing the tactics that deliver the greatest pipeline impact rather than adhering to a single fixed strategy.
• Demonstrate strong executive presence partnering closely with sales leadership and cross-functional marketing teams to align on goals and execution.

Who You Are:

• 9 years of experience in demand generation field marketing or growth marketing ideally within B2B SaaS with a demonstrated track record of driving pipeline or opportunity growth for a segment region or business unit.
• 2 years of experience running account-based marketing programs.
• A seasoned marketing professional capable of building a channel strategy from the ground up with a strong understanding of sales process and goals and a track record of close sales-marketing collaboration.
• Strong working knowledge of paid media with the ability to direct strategy and evaluate performance across channels.
• Proven experience planning and executing marketing events including dedicated program series executive forums and sponsored or third-party events.
• Excellent written and verbal communication skills with a proven ability to influence stakeholders and drive alignment across sales and marketing functions.
• Experience with CRM platforms (Salesforce HubSpot etc.) advertising platforms ABM platforms (Demandbase 6Sense Terminus etc.) and marketing attribution tooling.

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. Thats okay. If youre passionate about technology and want to grow your skills we encourage you to apply.

Benefits & Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

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