Salesforce Marketing Cloud Engineer

PS Job Title: Cloud Engineer Sr Lead

Work Place Flexibility: Hybrid

Legal Entity:Entergy Services LLC

Job Summary/Purpose

The Salesforce Marketing Cloud Engineer Senior Lead designs develops and maintains marketing automation solutions in support of utility customer communications and regulatory commitments. This role partners with all teams within the Integrated Customer Organization corporate communications energy efficiency regulatory strategy and utility operating companies to deliver accurate timely and personalized outreach across all customer segments. The engineer contributes to the reliability and performance of the marketing technology stack enabling compliant communications across multiple campaigns and initiatives.

Job Duties/Responsibilities

Platform Development & Administration

• Develop and maintain Salesforce Marketing Cloud solutions including Journey Builder Email Studio Automation Studio MobileConnect and Audience Builder
• Design and manage data extensions segmentation logic and contact data models aligned to utility customer hierarchies (residential SMB C&I key accounts)
• Build dynamic personalized email and SMS templates using HTML CSS JavaScript and AMPscript for customer programs payment assistance rate migration campaigns regulatory notifications etc.
• Monitor platform health deliverability and performance metrics; identify and resolve issues affecting critical customer or regulatory communications

Integrations & Data

• Build and maintain integrations between Marketing Cloud and utility enterprise systems including CIS AMI/smart meter platforms outage management systems (OMS) and billing platforms using AMPscript SSJS and REST/SOAP APIs
• Ensure data integrity segmentation accuracy and reliable data flows between Marketing Cloud and upstream utility systems
• Partner with IT CRM and enterprise data teams to support integrations with platforms such as SAP IS-U and data warehouse environments

Compliance & Governance

• Ensure all outbound communications adhere to CAN-SPAM TCPA and applicable state PUC requirements
• Enforce data governance privacy compliance and security best practices across all Marketing Cloud environments

Agile Methodology

• Utilize agile methodology to iterate quickly and incorporating feedback on deliverables and outputs
• Participate in agile project management activities such as sprint planning daily standups and retrospectives to ensure the timely delivery of data solutions

Collaboration & Continuous Improvement

• Collaborate with customer experience and operations teams to configure and optimize Einstein Engagement tools for program enrollment and retention journeys
• Evaluate new Marketing Cloud features and releases; provide recommendations for adoption aligned to utility business priorities
• Document technical configurations data flows and integration architecture to support knowledge sharing and regulatory audit readiness
• Provide technical guidance mentorship and code reviews to less experienced team members
• Lead platform architecture decisions define governance standards and serve as the primary liaison between marketing technology and enterprise IT/architecture teams

Minimum Requirements

Minimum education required of the position

Cloud Engineer Sr Lead:

• 4 years of professional experience with a bachelors degree; in lieu of a degree 8 years of experience in cloud engineering is required

Minimum knowledge skills and abilities required of the position

Technical Skills:

• Working knowledge of AMPscript HTML and CSS; proficiency with SSJS and REST/SOAP APIs grows with level
• Understanding of data models SQL and data extension management
• Salesforce Marketing Cloud Email Specialist certification or actively pursuing (higher certifications expected at senior levels)
• Familiarity with email and SMS deliverability best practices and CAN-SPAM/TCPA compliance requirements
• Ability to translate business and regulatory requirements into technical solutions appropriate to scope and level
• Strong attention to detail and commitment to data accuracy in a regulated communications environment

Any certificates licenses etc. required for the position

• Salesforce Marketing Cloud certification

Other Attributes

Functional Knowledge

• Excellent communication and presentation skills with the ability to translate complex data into actionable insights
• Familiarity with customer experience best practices and industry trends
• Experience with customer segmentation and predictive modeling
• Requires conceptual knowledge of theories practices and procedures within a discipline
• Applies general knowledge of business developed through education or past experience

Business Expertise

• Experience with utility specifically customer experience or customer service
• Experience with or strong eagerness to adopt Agile ways of working

Leadership

• Team-oriented and flexible with proven track record in collaborating with multiple stakeholders and driving results especially via influence management
• Passion for improving the customer experience and driving organizational change

Problem Solving

• Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments.
• Experienced in working with executives and influencing across the organization
• Intellectual curiosity and creativity
• Ability to simplify complex data and strategies aligning departmental strategies with overarching organizational goals

Impact

• Collaborative mindset and the ability to work effectively in a cross-functional team
• Passion for improving the customer experience and driving organizational change
• Must be self-motivated have high integrity and credibility and be able to work independently
• Must be flexible and have ability to interface with a diverse group of individuals and cross-functional teams

Interpersonal Skills

• Exchanges straightforward information; asks questions and checks for understanding
• Ability to communicate effectively in both digital and business settings
• Attention to detail
• Excellent interpersonal skills strong verbal and written communication skills

Primary Location: Louisiana-New OrleansLouisiana : New Orleans
Louisiana : Baton Rouge
Mississippi : Jackson
Texas : The Woodlands
Job Function: Corporate
FLSA Status: Professional
Relocation Option: Level II
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 125149
PS Job Title: Cloud Engineer Sr Lead
Travel Percentage:Up to 25%

An Equal Opportunity Employer Minority/Female/Disability/Vets. Please clickhere to view the EEO page or see statements below.

EEO Statement:The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex gender sexual orientation gender identity or expression national origin age disability genetic information marital status amnesty or status as a protected veteran in accordance with applicable federal state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including but not limited to recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race color religion sex gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility:Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant employee or third party on his or her you are an individual with a disability and you are in need of an accommodation for the recruiting process please clickhereand provide your name contact number the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities:As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Know Your Rights: Workplace Discrimination is Illegal

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:
As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.