Sales Representative

When you work at Daktronics youll be part of something amazing. We design engineer manufacture and support bold eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional college and high school games. They attract customers for businesses around the world and even provide direction for people as they travel work and play.

As part of the Daktronics team youll have interesting impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits and the people are second to none.

Daktronics High School Sport Scoreboards Video Sound Systems (

What will the work look like for me

• You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.
• • You will sell into the High School Park and Recreation market which includes calling on direct end-customers K-12 schools Junior colleges park and recreation departments architects consultants and contractors.
  • You will be responsible for promoting Daktronics products/services during in-person meetings video conferencing and product demonstrations.
  • You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.
  • You will create business through consultative selling by demonstrating the need for Daktronics product offerings.
  • You will assist having Daktronics products qualified or specified in proposal requests or consultant recommendations.
  • You will grow the active sales opportunities through referrals lead generation and qualification product replacement opportunities proactive prospecting and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM.
• You will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities features functions and operations to best meet the customers vision. Product knowledge will include video systems electronic message centers LCD displays direct view LED displays and frontendcontrol equipment for all product offerings. To become the Daktronics expert you will actively participate in all product and sales trainings.
• You will work effectively as a team member. Work with limited daily supervision.
• Become knowledgeable and follow Daktronics policies processes and procedures.

Where is this opportunity located

You will cover Oklahoma and Arkansas. Preferred locations include Tulsa or Edmond OK. This position will work from a home office.

To be considered for the Sales Representative we require the following:

• Bachelors degree. Preferred majors include sales marketing sports marketing entrepreneurial studies economics education administration sports administration communications or technical management.
• Prefer at least two (2) years of experience with Daktronics direct selling or direct interaction with school administrators/athletic programs.
• Demonstrated ability to learn technical product quickly.
• Communication skills including good verbal and written skills ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics. Fluent in English written and verbal.
• Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.
• Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with the Daktronics Legal Group.
• Motivated and a team-player. Initiative to solve problems and seek improvement. Goal-oriented with proven leadership capability.
• Computer skills to best utilize Salesforce Microsoft Team meetings web navigation and internal electronic systems.
• Effectively exercise discretion and independent judgment.
• Work schedule may include evenings and weekends for presentations trade shows and meetings.
• The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal state provincial and local laws. Overnight travel is about 10% of time with average of two (2) days per trip which may include three (3) weekends per of the travel are day trips
• Ability to work from a home office when not traveling.
• Applicants must be 18 years of age or older.
• Daktronics does not sponsor renew or extend immigration visas for this position.

Desired traits:

• Business Insight - applying knowledge of business and Out of Home market to advance the organizations goals.
• Networking effectively building formal and informal relationship networks within the Out of Home industry and Daktronics.
• Persuasive using compelling differentiators to gain support and commitment.
• Resiliency ability to rebound from setbacks and adversity when facing difficult situations.
• Situational Adaptability adapting approach and demeanor in real time to match the shifting demands of different situations.

Ready to make an impact Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or other characteristics protected by law.