Sales Account Executive

The Sales Account Executive will focus on new local direct business as well as generate advertising revenue by calling on established clients cold-calling new prospects working to build agency relationships and convincing potential clients of the merits of digital and television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
• Ability to articulate benefits of various advertising platforms including Broadcast Television Digital OTT/CTV Search and Social and other emerging ad tech tactics and platform.

Requirements & Skills:

• Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of education and work-related experience.
• Minimum one years experience in sales preferably in the media field.
• Valid drivers license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers telephones copiers scanners fax machines and other office equipment.

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