Revenue Strategy Lead Apple Ads

At Apple we believe in the power of technology to enrich peoples lives. Everything we build is designed to empower people including our advertising platform. We deliver ads in a way that benefits both customers and advertisers helping people discover content supporting creators and protecting and respecting everyones privacy. nnOur technology makes advertising possible on the App Store Apple News Stocks and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right it benefits everyone.

Launched in 2016 Search Ads has grown into one of the most dynamic platforms for app discovery with over 65% of all App Store downloads now resulting directly from a search its fast becoming the go-to app promotion platform for iOS developers worldwide. nnAt Apple extraordinary people come together to do their best work and this is where you come in. As Revenue Strategy Lead youll play a pivotal role in shaping how Apple partners with advertisers to unlock growth combining strategic insight with commercial acumen to drive outcomes that matter at scale. If youre energised by solving complex problems and want your work to directly influence the future of app discovery this is your opportunity to make a lasting impact.

You will be accountable for defining the short and long-term revenue strategy for an advertiser will define and drive performance metrics; identifying strategic areas of focus and provide enablement resources for our partner development cross-functionally with internal teams (sales marketing operations product among others) to provide informed and evidence-based input to unlock current and future opportunities that support our advertiser and partner needs.

Significant demonstrable experience within a business strategy or a go-to-market role in digital advertising that requires defining a teams long-term vision and strategy for a client-facing developing and implementing customer-focused revenue strategies sales enablement resources and measurement frameworks that align with business goals and address customer delivering key results through detailed business plans and cross-functional collaboration.

A deep understanding of the digital marketing industry landscape inclusive of media buyers ad tech companies agencies and to influence without authority advocate for concepts internally and actively drive decision-making across record developing a defensible fact base using quantitative and qualitative analysis to identify prioritise and advocate for market written and verbal interpersonal navigating ambiguity.