Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional zone and banner schematics reflect Red Bull standards and chain HQ directives related to product flow and package mix.

Price: Sells Red Bulls recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.

Promotion: Develops an annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions are supported by effective POS materials and incremental displays.

Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective permanent merchandising. Evaluates ROI before recommending specific POS materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes a wiring model that ensures communication with all regional chain decision-makers.

Routinely engages in activities to build partnerships and wire relationships at the regional zone and banner levels within assigned chains.

Establishes the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country.

BUDGETS/ANNUAL PLANNING

Ensures regional zone and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility.

Manages travel and entertainment expenses within the assigned budget.

Manages the annual budget for FOAs and distributor spending.

BUSINESS ANALYSIS

Works with the Head of Account to evaluate ROI for all regional divisional and banner-level programs and promotions.

Works with the Category Management Team to evaluate ROI for pay-for-space agreements and communicates key learnings to the Channel Lead.

Drives post-promotion analysis in collaboration with the Category team after all programs to evaluate promotional effectiveness.

Develops business relationships that enable Red Bull to obtain relevant retailer scan data basket analysis data and other insights that inform future strategy and improve understanding of consumer purchase patterns.

Thoroughly analyzes business and customer sales to define priorities and areas of focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business performance channel competition opportunities and related topics.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors.

Provides energy category insights that drive changes in promotion pricing distribution and merchandising practices.

Routinely engages in activities to build relationships and develop connections within key accounts beyond the buyer level.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes  to keep DPs and DPMs informed of regional/zonel/banner level programs and initiatives for their assigned chains

Routinely visits DPs to ensure personal contact and open lines of communication

Maintains open communication with relevant Region & DP personnel to ensure effective program implementation

Qualifications :

Minimum of 4 years of experience in Sales and Key Account Management with a strong track record of success preferably in the beverage CPG (Consumer Packaged Goods) or FMCG (Fast-Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation.

Experience working with chain accounts across multiple channels preferably grocery and/or convenience.

Strong analytical skills with experience using internal and external data sources.

Excellent communication and active listening skills.

Strong negotiation skills.

Innovative solution-oriented mindset.

Self-motivated and able to work independently.

Must be highly proficient in Microsoft Excel and PowerPoint.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - $138000  cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time