Regional Marketing Lead, Canada

Canada is one of Wises fastest-growing markets and a key strategic priority in North America. Canadians increasingly use Wise as a day-to-day account moving money internationally spending abroad and paying for groceries and subscriptions and were looking for someone to lead the next phase of that growth.

Youll own the growth of Wise in Canada accountable for new customer acquisition and contribution margin. Youll define the Canadian GTM messaging positioning channel mix and budget allocation and work in close collaboration with channel leads based in London on campaign execution and optimization and with the Regional Growth and Product teams on new features and promotions. Youll also be the voice of the Canadian customer feeding insights back to the Regional Product team to shape the roadmap.

Responsibilities

Market Strategy & Execution

• Define the go-to-market strategy for Wise in Canada including messaging positioning channel mix and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of the Canadian customer and competitive landscape.

Cross-Functional Execution

• Work closely with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent the interests of Canadian customers capturing and feeding insights back to the Regional Product team for product improvements.

Channel Oversight:

• Review challenge and add value to channel leads plans and performance bringing enough depth in acquisition channels to be a credible second opinion not just a stakeholder.

Product & Customer Expertise

• Become an expert in selling the product understand the customer their objections and what actually converts.
• Bring that expertise back into planning positioning and channel strategy.

Qualifications :

• Youre data-driven. You understand unit economics payback period and opportunity sizing and you use them to make budget and channel decisions.
• You have experience running geo tests A/B tests and other incrementality experiments partnering with Marketing Analytics and Marketing Science teams on test design and using opportunity sizing to prioritize where to invest.
• You have experience owning a marketing budget and being accountable for its return.
• Youre an influential leader who can work cross-functionally across regional and global teams without direct authority over every lever.
• You communicate clearly and persuasively with both regional and global stakeholders.
• Youre entrepreneurial and self-directed comfortable operating in a matrix organization with ambiguity and competing priorities.
• You have previous experience working alongside Product.
• You have deep enough experience across acquisition channels to review challenge and improve the work of channel specialists even without owning execution yourself.

Nice to have

• Experience marketing in Canada or another market with strong newcomer/immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.

Additional Information :

• Workplace Model: This is a hybrid role requiring office presence (at least 3 days); it is not a fully remote position. During your first 3 months in the role you will be expected to be 100% in the office.
• Find out more about our benefits in our Austin location.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time