Regional Executive Director Marketing

Essential Job Functions

Strategic Marketing & Planning:
* Design implement maintain and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
* Analyze market data guest demographics and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
* Develop marketing plans for amenities special projects events and new business initiatives.
* Participate in formulating and administering company policies and long-range goals and objectives.
* Submit recommendations for marketing programs promotions and group sales initiatives.

Group Sales & Tour Development:
* Develop and manage the group sales program including charter bus and tour operator partnerships.
* Identify develop and maintain business relationships with tour operators travel coordinators and group organizers.
* Develop monitor and optimize all tour and bus group business to the property.
* Establish and oversee commission and incentive programs for groups and partners.
* Serve as primary liaison with corporate and group partners regarding all group needs logistics and on-property activities.
* Ensure all group procedures and service standards are followed consistently.
* Coordinate hotel rooms event tickets and related amenities for groups or individuals as requested by the General Manager.

Promotions Advertising & Communications:
* Work with advertising agencies and internal teams to develop and execute marketing campaigns promotions and advertising across traditional and digital channels.
* Plan implement and oversee guest-facing promotions including drawings tournaments special events and other casino promotions.
* Analyze reports and performance data related to promotions campaigns and marketing ROI; adjust strategies accordingly.
* Oversee coordination of press conferences media relations and public relations activities on property.
* Coordinate related donations and community engagement activities in support of brand and goodwill.

Leadership & Team Management:
* Provide overall management and supervision of all marketing operations and department staff.
* Select train evaluate schedule promote coach discipline and terminate associates as needed to maintain appropriate staffing levels.
* Formulate and deliver training programs that support marketing excellence and operational standards.
* Foster an atmosphere that encourages associates to share ideas discuss concerns and resolve conflicts constructively.
* Ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property.
* Remain proficient in relevant computer systems reporting tools and spreadsheet applications to maximize data driven
decision making.
* Assist with and participate in marketing functions and special projects as required.

Qualifications:
* Bachelors degree in marketing Business Administration Hospitality or a related field; or equivalent combination
of education and experience.
* Minimum of five (5) years of progressive marketing and advertising experience preferably in the casino
hospitality or entertainment industry.
* Demonstrated knowledge of group sales convention sales and tour/travel partner programs.
* Strong understanding of the Rhode Island and New England regional market including local demographics and
competitive landscape.
* Proven ability to develop and execute integrated marketing campaigns across traditional digital and experiential
channels.
* Excellent guest service orientation interpersonal skills and organizational abilities.
* Proficiency with personal computers Microsoft Office Suite (Word Excel PowerPoint) and marketing/CRM
systems.
* Strong analytical skills with the ability to interpret reports market data and performance metrics.
* Ability to read analyze and interpret business periodicals professional journals technical procedures and
governmental regulations.
* Ability to write clear reports business correspondence and procedural manuals.
* Ability to effectively present information and respond to questions from managers clients customers and the
general public.
* Must be able to obtain and maintain a Rhode Island Department of Business Regulation Gaming License.

License Requirements:
Rhode Island Department of Business Regulation Gaming License (must be obtained and maintained as a condition of
employment).

Physical & Mental Requirements:
* Constant: planning directing others following directions reading writing using math working at varying tempos
making decisions concentrating remembering and attending to and observing details.
* Frequent: sitting standing walking using eye/hand coordination handling and wrist motion.
* Ability to work flexible schedules including evenings weekends and holidays as required by business needs.

Working Conditions:
Primarily indoors in a climate-controlled environment; occasional outdoor activities. Exposure to noise smoke and odors
typical of a casino environment. Work involves both independent responsibilities and collaboration with others across
departments.

Target Salary Range: ($120000.00 - $140000.00)

Ballys Lincoln Casino Resort: About LinkedIn

This job description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the position. Management
reserves the right to assign additional duties as needed. Ballys is an Equal Opportunity Employer.

Required Experience:

Director