Prospect Development Analyst

Working Title: Prospect Development Analyst

State Role Title:Public Relations and Marketing Specialist III

Position Type:Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Advancement Information Services

Department: 100494 - Prospect Development

Pay Band:4

Pay Rate:Maximum Starting

Specify Range or Amount: $55675

Is this a JMU only positionNo

Is this a grant-funded positionNo

Is this a Conflict of Interest designated positionNo

Beginning Review Date:08/14/2026

About JMU:

At James Madison University (JMU) were more than just a publicly funded institution were a vibrant welcoming community located on a stunning campus where innovation collaboration and personal growth thrive. Our mission is to prepare students for a bright future and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU
We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:
Generous Leave: Enjoy paid vacation sick leave parental leave community service leave and 19 paid holidays annually.
Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources events and support.
Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU we believe in Being the Change and that starts with creating an environment where you can grow contribute meaningfully and feel supported every step of the way.

Discover what makes JMU a great place to work: Information:

The Prospect Development Analyst provides strategic research analysis and data-driven insights that strengthen the major and principal gift pipeline. This position identifies and evaluates prospective donors monitors and informs and delivers actionable intelligence to front-line fundraisers and University leadership. Through a combination of research data analytics visualization reporting and fundraiser collaboration the Prospect Development Analyst supports the identification cultivation and solicitation of donors to achieve the Universitys philanthropic priorities and fundraising goals.

Duties and Responsibilities:

• The Prospect Development Analyst identifies and evaluates prospective donors based on giving capacity affinity and engagement. The Analyst analyzes interprets the information to collaborate with Prospect Development Colleagues to help inform prospect strategy and portfolio development. The Analyst uses research data analysis reporting tools and emerging technologies to develop the intelligence to inform a healthy major gift pipeline.
• The Prospect Development Analyst works with colleagues and student employees to develop large scale data projects to maintain the quality accuracy and reliability of constituent and prospect data.
• The Prospect Development Analyst enters updates and maintains constituent and prospect data in the Philanthropy and Engagement data structures. The Analyst prepares verifies and updates data related to donor capacity engagement interests philanthropic activity and relationships helping to ensure the accuracy and accessibility of information used to support fundraising and prospect development initiatives.
• The Prospect Development Analyst shares prospect research identification results and actionable insights with Philanthropy and Engagement fundraising staff through training written reports presentations meetings and discussions.
• The Prospect Development Analyst participates in continuous professional development to enhance analytical communication and collaborative skills essential to prospect development and fundraising success.

Qualifications:

Required Qualifications:

• Experience with prospect development principles including identification capacity affinity engagement indicators and database marketing methods essential to donor pipeline development.
• Demonstrated ability to manage sensitive and confidential information with discretion sound judgment and a high degree of professionalism.
• Strong analytical critical thinking and problem-solving skills with the ability to gather interpret and synthesize complex information from diverse sources to support fundraising strategy and inform decision-making.
• Experience with CRM systems (Salesforce preferred) Microsoft Office applications (particularly Excel) and relational data base skills.
• High attention to detail and commitment to accuracy ensuring the quality consistency and reliability of constituent information.
• Strong written verbal and interpersonal communication skills including the ability to present research findings clearly and build effective working relationships.

Additional Considerations:

• APRA Body of Knowledge Level I competencies in prospect research and data analytics or demonstrated foundational knowledge equivalent to industry standards in prospect development.
• Familiarity with AI tools assistants and agents and an interest in learning their application to prospect discovery research automation and fundraising analytics.
• Understanding of statistical techniques predictive modeling stochastic modeling or data visualization with exposure to tools such as R SPSS Tableau or Salesforce Analytics Cloud.
• Knowledge of business intelligence processes and their application to advancement prospect identification and portfolio strategy.
• Experience analyzing complex financial business and wealth-related documents including SEC filings real estate records business ownership and philanthropic giving histories.

Additional Posting Information:

Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age color disability gender identity or expression genetic information national origin parental status political affiliation race religion sex sexual orientation or veteran status.

We promote access inclusion and diversity for all students faculty staff constituents and programs believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: .

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at or You may also visit the JMU Human Resource Office located at 752 Ott Street Harrisonburg VA 22807 and we will be happy to assist you.