Product Marketing Manager

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

Product Marketing Manager

San Mateo CA (Collab)

Key Function and Responsibility of the Role:

PlayStation is seeking a strategic and analytically minded Product Marketing Manager Platform Audience Planning to help shape the future of audience planning across the PlayStation ecosystem. Reporting to the Director of Platform Marketing this role will support the development of audience planning frameworks insights and recommendations that inform product opportunities marketing priorities and platform growth initiatives.

As part of a highly cross-functional team this individual will partner closely with Data Science Consumer Insights Analytics and Product Marketing to deepen PlayStations understanding of current and future audiences. An initial focus of the role will be helping connect self-reported consumer research with first-party behavioral data to develop a more comprehensive view of audience needs motivations and opportunities.

The ideal candidate is passionate about consumer understanding audience strategy and data-driven decision making. They are comfortable working across disciplines translating complex insights into actionable recommendations and contributing to strategic initiatives that help PlayStation better understand engage and grow its audiences over time.

Key Responsibilities:

Support Platform Audience Planning & Strategy

• Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStations platform audience planning framework.

• Support the development of the current-to-future audience strategy that informs product planning marketing priorities and platform growth initiatives across FY26 and beyond.

• Help identify audience opportunities emerging consumer trends and shifts in player behavior to inform strategic planning efforts.

• Contribute to audience planning deliverables recommendations and frameworks that support cross-functional decision-making.

Develop Audience Intelligence & Insights

• Work closely with Data Science Consumer Insights and Analytics teams to connect self-reported consumer research with first-party behavioral data and platform insights.

• Support the development of audience mapping approaches that translate consumer motivations attitudes and behaviors into actionable audience segments.

• Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders.

• Help identify opportunities to strengthen audience understanding through new data sources measurement approaches and analytical frameworks.

Drive Cross-Functional Collaboration

• Partner with Product Marketing Consumer Insights Lifecycle Marketing CRM Data Science and Analytics teams to align audience planning efforts across the organization.

• Translate audience insights into actionable recommendations that support product marketing and business planning initiatives.

• Contribute to planning processes by ensuring audience perspectives are incorporated into key business discussions and decision-making.

• Build relationships with stakeholders across teams to drive alignment and adoption of audience planning best practices.

Advance Audience Planning Capabilities

• Support initiatives that enhance PlayStations audience planning and segmentation capabilities.

• Help evaluate opportunities to leverage first-party data and audience insights across acquisition engagement retention and lifecycle marketing efforts.

• Assist in developing scalable audience frameworks tools and processes that improve planning consistency across teams.

• Contribute to the evolution of audience planning methodologies and measurement approaches as PlayStations audience ecosystem continues to grow.

Required Qualifications

• 5 years of experience in Product Marketing Audience Strategy Consumer Insights Market Research Analytics CRM Lifecycle Marketing or a related field.
• Bachelorsdegree or equivalent

• Experience leveraging consumer research behavioral data and market insights to inform marketing product or business decisions.

• Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.

• Strong analytical and problem-solving skills with the ability to identify patterns trends and audience opportunities across multiple data sources.

• Experience working cross-functionally with stakeholders across marketing analytics research product or business teams.

• Excellent written verbal and presentation skills with the ability to communicate insights to both technical and non-technical audiences.

• Proven ability to manage multiple projects navigate ambiguity and drive work forward in a fast-paced environment.

• Bachelors degree or equivalent practical experience.

Preferred Qualifications

• Experience in gaming entertainment technology subscription services or other consumer-focused digital businesses.

• Familiarity with audience segmentation customer journey mapping lifecycle marketing or audience planning methodologies.

• Experience partnering with Data Science Analytics Consumer Insights or Research teams to develop audience understanding and business recommendations.

• Knowledge of first-party data ecosystems customer data platforms (CDPs) audience measurement or marketing technology capabilities.

• Experience developing business cases strategic recommendations or planning frameworks that influence marketing or product decisions.

• Passion for gaming entertainment and understanding player behaviors and motivations.

Success in This Role

• Curiosity about consumer behavior and a desire to uncover actionable audience insights.

• A collaborative mindset and ability to build strong working relationships across functions.

• Comfort operating in evolving spaces where frameworks and processes are still being developed.

• Strong attention to detail while maintaining focus on broader business objectives.

• A balance of analytical rigor and strategic thinking with the ability to connect audience insights to business opportunities.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.