Product Marketing Manager Provider

McKesson is an impact-driven Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights products and services that make quality care more accessible and affordable. Here we focus on the health happiness and well-being of you and those we serve we care.

What you do at McKesson matters. We foster a culture where you can grow make an impact and are empowered to bring new ideas. Together we thrive as we shape the future of health for patients our communities and our people. If you want to be part of tomorrows health today we want to hear from you.

At CoverMyMeds were focused on reducing friction in the medication access journey by helping providers navigate prior authorization more efficiently. As a Product Marketing Manager you will partner across Product Research Analytics Sales Digital and Brand teams to drive awareness activation adoption and ongoing engagement with electronic prior authorization (ePA) solutions that improve provider workflows and patient access to care.

• Support the development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences.
• Translate business priorities product strategies provider needs and workflow insights into actionable marketing and adoption plans.
• Define target provider audiences desired behaviors channel strategies and success metrics.
• Develop expertise in provider medication access workflows customer needs competitive dynamics and market trends.
• Partner with Research Analytics Product and Sales teams to gather and synthesize customer market user and performance insights.
• Apply insights to audience segmentation campaign strategy messaging content development and adoption recommendations.
• Create and refine customer-centered positioning value propositions messaging frameworks and proof points.
• Translate complex healthcare technology and workflow changes into clear compelling value stories for providers and office staff.
• Leverage AI-enabled tools to enhance content creation message personalization testing and optimization efforts.
• Develop or guide creation of marketing campaigns educational resources digital experiences and customer-facing content.
• Collaborate with Brand Product Legal and Compliance teams to ensure communications are accurate consistent and compliant.
• Partner with Demand Generation Digital Product and Sales organizations to execute integrated marketing initiatives that drive activation adoption and repeat usage.
• Identify user journey friction points conversion barriers and experience gaps and provide recommendations to improve engagement and outcomes.
• Support testing optimization and continuous improvement efforts using customer feedback and performance data.

• Bachelors degree in Marketing Business Healthcare Administration Communications or a related field.
• 5 years of experience in product marketing healthcare marketing B2B marketing go-to-market strategy integrated marketing or a related discipline.
• Experience developing positioning messaging content strategies customer journey programs lifecycle marketing initiatives or product adoption campaigns.
• Strong ability to translate complex customer product market and performance data into actionable recommendations.
• Demonstrated success managing cross-functional initiatives and influencing stakeholders without direct authority.
• Excellent written verbal presentation project management and communication skills.
• Experience using data customer feedback and performance insights to drive decision-making and improve marketing effectiveness.
• Ability to balance multiple priorities navigate ambiguity and deliver high-quality work in a fast-paced environment.
• Strong customer-centric mindset with a focus on adoption engagement and business outcomes.

• Experience marketing healthcare technology medication access solutions electronic prior authorization (ePA) platforms or healthcare services.
• Knowledge of provider workflows health system environments EHR integrations healthcare reimbursement or provider portal experiences.
• Experience supporting customer activation provider adoption lifecycle marketing or behavior-change initiatives.
• Familiarity with healthcare regulatory legal and compliance considerations.
• Experience leveraging AI-enabled marketing tools for content development audience segmentation campaign optimization and personalization.
• Samples or a Portfolio of past work would be helpful

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors including performance experience and skills equity regular job market evaluations and geographical markets. The pay range shown below is aligned with McKessons pay philosophy and pay will always be compliant with any applicable regulations. In addition to base pay other compensation such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson pleaseclick here.

Our Base Pay Range for this position

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