Product Marketing Manager

Product Marketing Manager

About Upshop

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. Our AI-powered SaaS platform connects Fresh Center Store eCommerce DSD inventory forecasting food safety and task execution to create a simpler smarter and more connected store using Upshop improve sales reduce shrink and waste strengthen food safety andoperatemore efficiently across the store. More than 450 retail chain accounts trust Upshop across 30000 stores 35 countries and three continents.

Overview of the Role

As a Product Marketing Manager at Upshop you will help translate our products marketexpertise and customer value into compelling stories content and enablement that drive role sits at the intersection of Product Marketing Sales Solutions Consulting and Customer Success. You will develop positioning and messaging support go-to-market initiatives build sales and product enablement programs and ensure customer-facing teams have the knowledge and content they need to confidently will also help manage and scale our product marketing and enablement content ecosystem ensuring teams can easily find understand and use the right content throughout the customer ideal candidate combines strong product marketing fundamentals with hands-on experience in sales enablement content strategy and cross-functional execution.

Responsibilities

Positioning Messaging & Go-to-Market

• Develop compelling positioning messaging value propositions and product narratives that clearly communicate the value and differentiation of Upshop solutions.

• Partner with Product and cross-functional teams to develop and execute go-to-market strategies for product launches enhancements and strategic initiatives.

• Translate complex product capabilities into clear customer outcomes use cases and stories tailored to key buyer personas and retail segments.

• Develop customer-facing content including solution briefs presentations landing pages blogs thought leadership case studies and other strategic assets.

• Connect industry trends customer insights product capabilities and business outcomes to inform product marketing strategy.

Sales & Product Enablement

• Partner with Sales Solutions Consulting Customer Success and Product toidentifyenablement needs and knowledge gaps.

• Develop sales enablement programs that build fluency and confidence acrossUpshopsproducts solutions industries competitors and customer use cases.

• Create andmaintainenablement materials including pitch decks discovery guides talk tracks objection handling battlecards product guides competitive resources and value-selling tools.

• Support product enablement initiatives that help customer-facing teams understand new capabilities how to position them and the customer outcomes they enable.

• Helpestablishrepeatable enablement processes around product launches and major product enhancements.

• Partner with stakeholders tomeasure enablementeffectiveness and continuously improve programs based on adoption feedback and business needs.

Content Strategy & Management

• Helpestablishand maintain a centralized scalable content ecosystem for product marketing and sales enablement.

• Own the organization governance maintenance and lifecycle of product marketing and enablement content to ensure teams can easily find and use current approved materials.

• Identifycontent gaps redundancies and outdated assets and develop processes for ongoing content optimization.

• Partner with Marketing and Revenue teams to improve content discoverability adoption and usage across the organization.

• Helpestablishstandards for content taxonomy ownership version control and ongoing maintenance.

• Use content engagement and usage insights to understand what is working and inform future content development.

Market Customer & Competitive Intelligence

• Conduct market and customer research to understand buyer needs pain points priorities and buying behaviors acrossUpshopstarget markets.

• Support customer interviews and voice-of-customer initiatives to uncover insights that strengthen messaging content and go-to-market strategy.

• Monitor retail technology trends and translate relevant developments into actionable insights for internal teams.

• SupportUpshopscompetitive intelligence program by developing and maintaining battlecards competitive comparisons differentiators and competitive positioning.

• Partner with Sales and Solutions Consulting to capture field intelligence and incorporate it into competitive and enablement resources.

What Success Looks Like

Success in this role meansUpshopscustomer-facing teams are more confident better equipped and more consistent in how they communicate our value.

You will help ensure that:

• Sellers can confidently positionUpshopsproducts and solutions.

• Teams understand not only what our products do but why they matter to retailers.

• Customer-facing teams have easy access to current relevant and effective content.

• Product launches are supported by clear messaging and effective enablement.

• Customer market and competitive insights consistently inform how Upshop goes to market.

• Product marketing content is organized governed measurable and continuously improved.

Qualifications

• 3 years of experience in Product Marketing Sales Enablement B2B SaaS marketing or a related role.

• Strong understanding of core product marketing disciplines including positioning messaging buyer personas competitive intelligence go-to-market strategy and product launches.

• Demonstrated experience developing sales enablement programs and materials for customer-facing teams.

• Experience managing organizing or governing sales and marketing content within a content management sales enablement or knowledge management environment.

• Excellent written and verbal communication skills with the ability to simplify complex products and technical concepts into clear compelling customer value.

• Strong presentation and storytelling skills particularly for sales and executive audiences.

• Ability to work cross-functionally with Product Sales Customer Success Solutions Consulting and Marketing.

• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.

• Customer- and outcome-oriented mindset with the ability to connect product capabilities to measurable business value.

• Comfortable using data feedback and engagement insights to evaluate and improve programs.

Preferred Qualifications

• Experience with sales enablement or content management platforms such as SeismicHighspotMindtickleShowpad or similar technologies.

• Experience with CRM platforms such as Salesforce or HubSpot.

• Experience within retail technology grocery convenience foodservice supply chain inventory management or store operations.

• Experience marketing SaaS or enterprise technology solutions.

• Experience building or scaling enablement programs in a growing B2B SaaS organization.

• Familiarity with content creation and design tools such as PowerPoint Canva Figma Descript or similar platforms.

• Experience using AI tools to accelerate research content development enablement and product marketing workflows.