Product Marketing Manager, Freshservice Platform

Freshworks is looking for a Product Marketing Manager to own and evolve the Freshservice platform narrative bringing together service and operations into a single unified story for IT this role youll partner closely with Product Management Engineering Sales Customer Success and Demand Generation to shape how customers understand the Freshservice platform launch new capabilities that reinforce that unified vision and drive adoption across the platform. 

This role is ideal for someone who enjoys connecting the dots across a broad product portfolio loves building narratives that make a platform greater than the sum of its parts and thrives working cross-functionally in a fast-moving SaaS environment. 

While this role spans the full platform success comes from understanding how bringing service and operations together solves real problems for IT organizations not just repackaging existing capabilities under a new banner. 

What Youll Do

• Own product marketing for the Freshservice platform including positioning messaging and major launches. 
• Drive content and external-facing assets that communicate Freshworks point of view on the unified platform and the uniqueness of our approach. 
• Develop differentiated messaging that clearly communicates the business value of bringing service and operations together for IT administrators IT leaders and enterprise buyers. 
• Lead cross-functional launch planning with Product Marketing Sales Customer Success Enablement and PR. 
• Create sales enablement content including presentations battlecards FAQs demos and competitive messaging. 
• Develop customer-facing assets including web content blogs videos webinars and campaigns. 
• Gather customer insights through interviews research and competitive analysis to inform positioning and future platform direction. 
• Partner with Demand Generation and Lifecycle Marketing to drive platform awareness adoption and customer engagement. 
• Stay current on the ITSM and IT operations market and competitive offerings to help shape Freshworks platform narrative. 

Qualifications :

What Were Looking For

• 5 years of Product Marketing experience in B2B SaaS
• Experience marketing ITSM IT Operations DevOps observability cloud cybersecurity or enterprise infrastructure products 
• Experience launching complex multi-product platforms including AI machine learning GenAI Copilot agentic AI or other intelligent software capabilities 
• Strong messaging and positioning skills with the ability to simplify complex technical concepts including AI for business and technical audiences
• A strong bias toward creatively incorporating AI into product marketing workflows 
• Experience leading cross-functional product launches from planning through execution 
• Strong partnership with Product Management and Engineering teams
• Experience creating customer-facing content and sales enablement materials 
• Customer-first mindset with strong market research and storytelling skills 
• Excellent written and verbal communication skills 

Nice to Have

• Experience marketing a multi-product suite or platform including consolidation or better together narratives
• Familiarity with enterprise AI adoption AI agents automation or workflow platforms 
• Experience marketing to IT administrators IT leaders or enterprise technology buyers 

Additional Information :

Please note: This is a hybrid role that will be based out of our Downtown Boston office and requires an in-office presence three days per week (Tuesday - Thursday). 

The annual base salary range for this position is $150000 - $180000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time