Product Marketing Manager
Job Location:
Chicago, IL - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
The Product Marketing Manager will help bring Lessens products service lines and platform capabilities to market through clear positioning compelling messaging sales enablement competitive intelligence and launch support.
This is a hands-on generalist product marketing role for someone who can work across the full Lessen ecosystem and translate complex technology-enabled services into simple outcome-driven stories for sales teams customers prospects and internal stakeholders.
The Product Marketing Manager will initially support messaging enablement launches and competitive positioning across Lessens broader portfolio including Residential Services Commercial Services ONE by Lessen Lessen360 Lessen Pro Marketplace Aiden and emerging offerings. As the product marketing function scales this role may evolve into primary ownership of one or two product areas service lines audience segments or go-to-market motions.
The ideal candidate is a strong writer structured thinker AI-literate operator and cross-functional partner who can work closely with Product Sales Demand Generation Customer Success Operations and Marketing to turn product and service strategy into practical market-facing and sales-facing materials.
Positioning & Messaging
Develop andmaintainproduct and service-line messaging for assigned Lessen products services audiences and GTM motions.
Translate complex platform capabilities managed execution models AI-enabled workflows service-line differentiators and operational proof points into clear business outcomes.
Support messaging development for residential commercial vendor and client audiences.
Create and update messaging frameworks product narratives persona messaging proof points value propositions FAQs and positioning guardrails.
Ensure product and service-line messaging is consistent across sales decks website copy campaigns collateral launch materials and internal enablement.
Partner with the Director of Product Marketing to keep each Lessen product and service offering clearly differentiated within the broader platform ecosystem.
Go-to-Market & Launch Support
Support go-to-market planning for product launches feature releases service expansions packaging updates and major commercial initiatives.
Build launch materials including internal briefs messaging docs sales talking points FAQs enablement decks and customer-facing collateral.
Partner with Product to understand roadmap priorities release details product capabilities customer impact and readiness requirements.
Partner with Demand Generation and Content teams to ensure campaigns are grounded inaccurateproduct messaging and buyer needs.
Help create repeatable launch processes templates and documentation standards.
Track launch readiness across key stakeholders and ensure sales and customer-facing teams have the materials they need beforelaunch.
Sales Enablement & Commercial Support
Build andmaintainsales enablement materials including pitch decks battlecards objection handling guides one-pagers talk tracks product FAQs competitive comparisons and ROI narratives.
Partner with Sales leadership and frontline sellers to understand where messaging tools or competitive resources are needed.
Support strategic deals by helping tailor product messaging proof points and competitive positioning for specific customer needs.
Develop vertical- and segment-specific materials for priority markets across residential and commercial real estate.
Ensure enablement materials are practical easy to use and aligned to how sales teams actually sell.
Gather feedback from Sales and Customer Success to continuously improve messaging and collateral.
Competitive & Market Intelligence
Research competitors market trends buyer needs and category shifts across property services property operations field service facilities management procurement AI-enabled operations and related technology markets.
Create and update competitive battlecards positioning briefs objection responses and internal reference materials.
Monitor competitor messaging product launches pricing signals customer proof points and market claims.
Help Sales understand where Lessen wins where competitors are strong and how to frame differentiation clearly and credibly.
Turn research into actionable insights for Product Sales Marketing and leadership.
Product Service Line & Buyer Expertise
Develop deep knowledge of Lessens products service lines buyers users competitors and market categories.
Build working fluency across the full Lessen ecosystem including Residential Services Commercial Services ONE by Lessen Lessen360 Lessen Pro Marketplace Aiden and emerging offerings.
Understand how Lessens product and service offerings fit together across residential commercial vendor and client audiences.
Support messaging and enablement needs across both named products and service-line GTM motions including residential property services commercial property services managed execution self-managed platform models field execution procurement and embedded intelligence.
Understand how each offering fits into Lessens broader platform story and where each one is most relevant by audience segment and sales motion.
Support product marketing needs across multiple products service lines and audiences with the expectation that ownership may narrow over time into one or two primary areas or GTM motions.
Understand the needs of executive buyers operations leaders maintenance leaders facilities leaders vendor owners technicians finance stakeholders and day-to-day platform users.
Partner with Product Sales Customer Success Operations and Marketing to gather customer insights sales feedback win/loss learnings and voice-of-customer themes.
Help connect product and service capabilities to buyer pain points operational outcomes and measurable business value.
Support customer proof development including case studies testimonials success metrics and use-case narratives.
Content & Cross-Functional Execution
Write clear polished product-informed content for internal and external audiences.
Support website updates campaign messaging product pages landing pages sales scripts event messaging and thought leadership content as needed.
Collaborate with Design Content Demand Generation Product Sales Customer Success Operations and Marketing to bring product stories to life.
Maintain organized documentation and ensure materials are easy for internal teams to find understand and reuse.
Use LLMs and AI tools thoughtfully to work more efficiently across research message testing first-draft development synthesis competitive review and content repurposing whilemaintainingaccuracy quality confidentiality andappropriate humanreview.
Perform other product marketing sales enablement and go-to-market projects as assigned.
Bachelors degree in marketing business communications product technology ora relatedfield.
4-6 years of experience in product marketing solutions marketing sales enablement B2B marketing or a related go-to-market role.
Experience developing product positioning messaging sales collateral launch materials or competitive resources.
Strong writing and editing skills with the ability to simplify complex ideas without losing strategic nuance.
Experience working cross-functionally with Product Sales Marketing Customer Success Revenue or Operations teams.
Strong project management skills and ability to manage multiple workstreams at once.
Comfort working in a fast-moving environment where priorities mayshiftand messaging may need to evolve quickly.
Ability to turn ambiguous input into structured usable high-quality work.
Practical experience using LLMs or AI tools to improve productivity accelerate drafting and research and create more scalable marketing workflows.
Preferred Qualifications
Experience in B2B SaaS technology-enabled services marketplace platform property technology facilities management field service real estate or operations-heavy industries.
Experience creating sales enablement materials such as battlecards objection handling guides pitch decks one-pagers or competitive comparisons.
Experience supporting product launches or major go-to-market initiatives.
Familiarity with AI-enabled products data-driven platforms workflow automation or operational technology.
Experience interviewing internal stakeholders customers or sales teams to gather insights.
Demonstrated comfort using LLMs and AI tools to improve speed and quality of work including prompt development source synthesis first-draft creation content refinement and summarization while applying strong editorial judgment andfact-checking.
Required Experience:
Manager
About Company
Property maintenance solutions by Lessen, links owners to a network of professionals for quality projects with a quick turnaround.
