Product Marketing Manager Channel

As a Product Marketing Manager Channel Marketing at NetApp youll own the go-to-market strategy that enables our channel partners to effectively position sell and deliver NetApp solutions. You will define partner-facing messaging sales plays and enablement programs that help distributors resellers systems integrators service providers and strategic channel partners drive customer adoption and revenue growth.

Youll develop and execute channel go-to-market strategies that strengthen partner engagement accelerate pipeline creation and improve partner sales effectiveness. This includes creating compelling messaging enablement content co-marketing initiatives and sales motions that clearly articulate NetApps differentiated value across our portfolio.

This is a highly cross-functional role working closely with Channel Sales Partner Marketing Product Marketing and Product Management. Youll serve as the connective tissue between NetApps portfolio strategy and channel execution ensuring partners are equipped with the right messaging content and materials to maximize customer and business outcomes.

• Experienced in channel and partner marketing with 8 years of experience supporting reseller distributor systems integrator service provider or technology partner ecosystems.
• Skilled at translating complex technology into clear actionable messaging that partners can easily adopt and use with customers.
• Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
• Strategic in thinking and practical in execution equally comfortable developing GTM strategy and creating partner-ready content.
• Collaborative by default with a track record of working effectively across Channel Sales Product Marketing Product Management Demand Generation and external partner organizations.
• Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.

Typically requires 10 years of experience with a Bachelors Degree in a related business or marketing field.

Additional equivalent experience may be considered in place of a Bachelors Degree.