Product Marketing Manager

Location: Greater Westborough MA (Hybrid 2 days/week in office)

We are seeking a strategic and execution-focused Product Marketing Manager to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies leading new product launches supporting commercial teams and delivering data-driven insights that influence business decisions.

The ideal candidate combines strong strategic thinking with a hands-on approach to execution thrives in a cross-functional environment and has a proven ability to influence stakeholders across marketing sales product development clinical and executive leadership.

• Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth.
• Lead cross-functional commercialization efforts for new product launches ensuring alignment across product management sales clinical operations and executive leadership.
• Create positioning messaging value propositions and competitive differentiation for capital equipment solutions.
• Partner closely with sales leadership to develop commercial strategies launch plans and customer engagement initiatives.
• Analyze market trends competitive intelligence customer feedback and sales performance to identify growth opportunities and optimize business strategies.
• Build pricing models and forecasting tools to support business planning and commercial decision-making.
• Develop and maintain sales dashboards and key performance metrics translating data into actionable recommendations.
• Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights.
• Create sales enablement materials including presentations competitive tools training content and marketing collateral.
• Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives.
• Support product planning by leveraging customer insights market dynamics and commercial performance data.

• Bachelors degree in Marketing Business Life Sciences or related field.
• Minimum of 5 years of product marketing experience within the medical device industry.
• Minimum of 5 years of experience marketing capital equipment.
• Demonstrated success leading new product launches from strategy through commercial execution.
• Strong analytical skills with experience in:
  • Sales forecasting
  • Pricing analysis
  • Market analysis
  • Business performance reporting
  • Dashboard development and KPI tracking
• Experience interpreting complex datasets and translating insights into strategic recommendations.
• Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent written verbal and presentation communication skills.

• MBA or advanced business degree.
• Experience supporting global product launches.
• Experience working within highly regulated healthcare or medical technology environments.
• Familiarity with CRM business intelligence and data visualization tools (Salesforce Power BI Tableau or similar).

The successful candidate will be:

• Strategic yet highly execution-oriented.
• Comfortable working with both qualitative and quantitative data.
• Naturally collaborative and able to build trust across diverse teams.
• Customer-focused with a strong commercial mindset.
• Curious analytical and proactive in identifying opportunities.
• Organized adaptable and capable of managing multiple initiatives in a fast-paced environment.

• Hybrid position requiring two days per week onsite in the Greater Westborough Massachusetts area.
• Occasional domestic travel for customer visits conferences sales meetings and product launches.