Product Marketing Manager

About the Role 

Were looking for a curious proactive Product Marketing Manager who is both an owner and a doer. Youll lead product launches competitive intelligence market insight and sales enablement across Mariana Tek and Momence two high-growth products within our boutique fitness portfolio. 

Youll join an established product marketing function with proven processes strong cross-functional partnerships and support from a broader marketing organization. You wont need to build the function from scratch. Instead youll take ownership of your work apply the existing foundation and continually find ways to make it more effective. 

This is a highly cross-functional and hands-on role. Youll manage the process behind complex launches coordinate teams across Product Sales Customer Experience and Marketing and personally create the work that brings those launches to market. That could mean building a launch plan writing launch communications creating a competitive battlecard training the sales team or using AI to develop a tool or workflow that helps our teams work more effectively. 

Were looking for someone who asks thoughtful questions sees opportunities to improve the work and takes initiative to make those improvements happen. Youll have access to strong processes experienced partners and broad organizational support but youll also have the ownership and autonomy to make the work your own. 

What youll do  

Product launches & go-to-market  

• Lead end-to-end go-to-market planning and execution for new products features and portfolio initiatives 
• Define launch goals target audiences launch tier milestones channels enablement requirements and measures of success 
• Develop the core value proposition and launch messaging needed to clearly communicate what is launching who it is for and why it matters 
• Build and manage cross-functional launch plans with Product Demand Generation Customer Marketing Sales Customer Success Support and Learning and Development 
• Identify launch risks and dependencies drive decisions and keep stakeholders aligned from planning through post-launch follow-up 
• Measure launch performance capture learnings and recommend actions to improve adoption pipeline impact and future launch execution 

Market & customer insight  

• Build a strong understanding of boutique fitness operators buyers customer segments market dynamics and category trends 
• Gather insights through customer conversations sales calls win/loss feedback product-usage data market research and collaboration with customer-facing teams 
• Identify changing customer needs buying triggers objections and market opportunities that should influence product and go-to-market decisions 
• Synthesize research into clear actionable recommendations for Product Sales Marketing and Customer Success 
• Develop regular market and customer insight updates that help teams understand what is changing and what it means for the business 
• Bring market and frontline insights into roadmap commercialization campaign and portfolio-planning conversations 

Competitive intelligence 

• Own competitive research for assigned products and priorities including competitor positioning packaging capabilities and go-to-market motions 
• Synthesize insights from sales conversations win/loss feedback market research customer input and competitor activity 
• Turn competitive intelligence into timely actionable guidance that helps teams differentiate confidently and respond to objections 
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams 

Sales enablement  

• Create and maintain high-impact sales tools including pitch decks battlecards talk tracks objection-handling guides demo narratives one-pagers and customer proof 
• Plan and deliver product-launch training competitive enablement and ongoing market-readiness sessions for Sales Customer Success Support and other customer-facing teams  
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps recurring objections and areas where additional enablement is needed 
• Translate market customer product and competitive insights into clear guidance that Sales can use in live prospect conversations  

Cross-functional partnership 

• Serve as a product marketing partner to Product leaders and product managers from early launch planning through commercialization and optimization 
• Partner with Sales and RevOps to ensure teams have the knowledge tools and competitive confidence required to win 
• Collaborate with Demand Generation and Content to translate launch and market insights into effective campaigns and buyer-facing assets 
• Partner with Customer Marketing and Customer Success on launch communications adoption programs upsell opportunities and customer proof 

Qualifications :

What you bring 

• 46 years of experience in product marketing competitive intelligence sales enablement market research or a related B2B SaaS role 
• Demonstrated experience leading go-to-market launches for products or features 
• Strong experience gathering customer market and competitive insights and turning them into actionable recommendations 
• A track record of creating sales enablement that improves team readiness confidence and consistency 
• The ability to understand complex products and translate them into practical guidance for customer-facing teams 
• Strong facilitation and presentation skills with experience leading training or enablement sessions 
• Excellent project management and communication skills with the ability to manage multiple products launches and priorities 
• Comfort partnering directly with Product leaders sales teams executives and other cross-functional stakeholders 
• A data-informed mindset and the ability to evaluate launch enablement and go-to-market performance 

Nice to have  

• Experience in vertical SaaS boutique fitness wellness payments or multi-location business software 
• Experience supporting a portfolio of products with different audiences competitors and go-to-market motions 
• Familiarity with tools such as Gong Guru Salesforce Salesloft Intercom or similar platforms 

Why this role matters  

Winning in boutique fitness requires more than launching strong products. We need to understand where the market is going how customer needs are changing what competitors are doing and what our teams need to sell effectively. 

This role connects those pieces bringing products to market translating insight into action and ensuring our teams have the knowledge and tools to compete and win. 

The average base salary pay range for this position is $92000 to $120000

May be considered for a discretionary bonus

This is a 100% remote position available to candidates located in the U.S. excluding Hawaii and Alaska.

#LI-Remote

Additional Information :

Values and Life at Xplor

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you and describe people you want to work with you will thrive at Xplor.

As an Xplorer you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Some of our perks and benefits are:

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Ready to apply

To start your application please submit your resume and we will be in touch as soon as we can. Please include the word moonshot at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

More about us 

More than 130000 businesses in 72 countries rely on Xplor to run their day and get paid processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. 

Xplor is backed by world-class investors Advent International Battery Ventures and Silver Lake. 

Good to know

To be considered for employment you must be legally authorized to work in the country youre applying for. Xplor does not sponsor visas either at the time of hire or at any later time. 

We kindly ask you to apply through our careers portal or external job boards only. Please dont send your application via email.

To learn more about us and our products please visit  also invite you to check out our Candidate FAQs for more information about our recruitment process and Artificial Intelligence

We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications such as candidate scoring or ranking. These tools support our recruitment process but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.

Xplor is proud to be an Equal Employment Opportunity employer. Were dedicated to attracting retaining and developing our people regardless of gender identity ethnicity sexual orientation disability veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. 

Xplor is committed to the full inclusion of all qualified keeping with our commitment Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly if reasonable accommodation is required to fully participate in the job application or interview process to perform the essential functions of the position and/or to receive all other benefits and privileges of employment please contact us via  

We make it a priority to respond to every applicant.

Remote Work :

Yes

Employment Type :

Full-time