Product Marketing & Adoption Senior Manager

At Freddie Mac our mission of Making Home Possible is what motivates us and its at the core of everything we do. Since our charter in 1970 we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.

The Senior Manager Product Marketing & Adoption is responsible for leading the strategy and execution of product marketing change management communications training and adoption efforts across Multifamilys digital product portfolio. This leader partners with Product Technology Business teams and Clients to ensure products achieve successful adoption deliver measurable business value and drive meaningful organizational change.

The role serves both internal and external audiences developing strategies that help employees clients lenders servicers investors and other industry partners understand adopt and maximize the value of Multifamilys digital products and services.

We execute the Digital Transformation roadmap with a clear vision. We deliver to the Multifamily industry digital marketplace where value is unlocked for partners in the ecosystem through an end-to-end network of innovative products exceptional experiences and supporting services.

• Lead product marketing efforts including positioning messaging value propositions and engagement strategies tailored to both internal stakeholders and external clients.
• Define and execute adoption enablement and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants.
• Partner with Product Technology Client Engagement and Business leaders to ensure organizational and client readiness for new products and capabilities.
• Develop client-facing and employee-facing communications training onboarding and engagement programs that accelerate adoption and business value realization.
• Partner with Client Engagement to build voice-of-client and user feedback mechanisms to improve adoption and experience.
• Establish adoption metrics and value realization frameworks to measure product success client engagement and business outcomes.
• Build coach and develop a high-performing team across product marketing change management communications and adoption disciplines.

• 10 years of experience in Product Marketing Change Management Digital Transformation Product Operations Program Management or related disciplines.
• Proven experience leading enterprise-scale product adoption organizational change or client-facing transformation initiatives.
• Experience developing go-to-market adoption and value realization strategies that drive measurable business outcomes.
• Strong understanding of product operating models and digital product delivery.
• Experience leading cross-functional teams and influencing senior leaders in matrixed organizations.
• Bachelors degree in Business Marketing Communications Organizational Development Technology or a related field.

• Ability to understand and advocate for both internal users and external clients.
• Strong client-centric mindset focused on experience adoption and value realization.
• Strategic thinker with strong execution capabilities.
• Effective leader who builds alignment across business technology and industry partners.
• Data-driven outcome-oriented and comfortable operating in transformational environments.
• Product positioning messaging and value proposition development.
• Stakeholder engagement change management and adoption planning.
• Strategic communications executive storytelling and training enablement.
• Client engagement and voice-of-client program development.
• Adoption analytics KPI development and value realization measurement.
• Strong leadership coaching facilitation and influencing skills.

Current Freddie Mac employees please apply through the internal career site.

We consider all applicants for all positions without regard to gender race color religion national origin age marital status veteran status sexual orientation gender identity/expression physical and mental disability pregnancy ethnicity genetic information or any other protected categories under applicable federal state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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