Product Manager International Strategy

The Opportunity

Were looking for a Product Manager to own international product requirements and expansion strategy for Adobe Fireflys Generative AI experiences. Youll define what a great culturally relevant Firefly experience looks like internationally and specifically across our priority markets and build the cross-functional muscle to get there. Youll partner closely with our Firefly international readiness PM on product experience readiness and requirements international model quality improvements and product growth in our priority markets. This role sits in an evolving fast paced space.

What Youll Do

International Product Strategy

• Own the international requirements pipeline for Firefly product parity cultural relevance and regional model behavior translating market needs into specs that core product teams can act on

• Partner with the project manager responsible for Fireflys international readiness to build priorities around improving and growing Fireflys product experience across international markets

• Define and track market-specific quality and adoption metrics (regional MAU market sentiment/NPS model output relevance by market)

Roadmap & Cross-Functional Influence

• Engage directly with regional collaborators GTM and research partners to surface market-specific workflows and gaps

• Build the case for international investment sizing opportunity prioritizing markets and influencing the core Firefly roadmap

• Represent international requirements in core product planning ensuring global relevance is designed in from the start not bolted on downstream

Research Partnership

• Collaborate with research on evaluation datasets tuned to market-specific language cultural and content nuances

• Stay current on GenAI trends and international product guidelines across the industry

Analyze

• Track adoption quality and sentiment metrics by market; report out to leadership on international health and return on investment

What you need to succeed

• 3-5 years of product management experience ideally with international/global product scope

• Experience with AI/ML-based products; comfort partnering with research and applied science teams

• Track record of building 0-to-1 frameworks in ambiguous fast-moving environments

• Strong cross-functional influence skills this role earns roadmap input through data and partnership not authority

• Additional language proficiency (Japanese German Korean or Portuguese) a plus not required

• Excellent written and verbal communication; able to translate market nuance into clear product requirements

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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