Product Manager, Consumer Data Platform

WHO WE ARE:
Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE
This is your chance to sit at the controls of one of the most powerful engines behind Skechers direct-to-consumer growth: our Consumer Data Platform. As Product Manager CDP youll own the roadmap that turns raw customer data into smarter marketing sharper personalization and unforgettable digital experiences powering everything from performance media and channel marketing to loyalty and business intelligence.

Youll be the connective tissue between bold business ambition and rock-solid platform execution partnering with Business leaders Solution Architecture and Production Support to make sure the platform doesnt just run it delivers. If you love building things that move fast scale big and make a real dent in how a global brand understands its customers this is your seat at the table.

Drive the Platform Roadmap

• Own and champion the CDP roadmap where business ambition customer value and technical reality meet
• Turn big-picture business needs into crisp user stories epics and acceptance criteria engineers love to build from
• Call the shots on prioritization weighing business impact customer value and whats realistically achievable
• Run the show on product planning backlog grooming sprint reviews and releases
• Team up with engineering to build scalable frameworks for data models Data Cloud segments and audiences powering email SMS paid media personalization and automation
• Keep leadership and stakeholders in the loop with sharp clear communication on roadmap tradeoffs and progress
• Keep platform capabilities locked in step with a fast-moving business
  

Lead Across Teams Rally Everyone Around the Vision

• Be the go-to voice connecting CDP Platform Engineering with the business
• Break through roadblocks align teams and drive decisions forward
• Manage expectations and keep everyone excited and informed on whats coming next
• Partner across product teams to nail dependencies and deliver big initiatives together
• Work hand-in-hand with Solution Architecture to shape implementation approaches that just work

Own the Data Customer Experience

• Take the reins on audience management segmentation and unifying the customer profile end-to-end
• Lead activation of customer audiences across the CDP teaming up with Marketing Loyalty Service Cloud and outside platforms
• Dig into data quality issues alongside Data and Engineering teams and get them solved
• Translate business needs into rock-solid requirements for data ingestion transformation and harmonization
• Set the standard for governance around data usage privacy and compliance

Push Innovation Forward

• Stay ahead of the curve on emerging platform capabilities including AI-driven personalization
• Spot opportunities to level up automation personalization and data utilization
• Partner with CRM Loyalty and Paid Media teams to bring new capabilities to life for real marketing use cases

WHAT YOULL BRING

• 5 years of Product Management experience you know how to ship
• A natural at stakeholder management across technical and business teams
• A proven ability to turn business needs into scalable real-world solutions
• Fluent in Agile/Scrum backlog management and juggling shifting priorities
• Sharp understanding of customer lifecycle marketing and segmentation
• Skilled at making complex technical ideas click for business audiences
• Hands-on CDP platform experience with a strong grasp of data quality governance and consumer privacy is a plus
• Deep familiarity with identity resolution segmentation architecture and cross-system data movements a plus
• Comfort working across cloud platforms APIs and enterprise data ecosystems is a plus

The pay range for this position is $130000 - $160000/year USD.

About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.