Product Management & Commercial Intelligence Analyst Linear Technologies

Were seeking a Product Management & Commercial Intelligence Analyst to join the Linear Technologies (LT) business unit in Pineville NC.  You will work closely with our Business Unit Product Management team to drive awareness interest and demand while increasing distributor satisfaction loyalty and retention for specific product technologies.  Key responsibilities in this role will consist of:

• Identify product portfolio gaps unmet customer needs and growth opportunities.
• Analyze market trends customer applications competitive offerings and positioning.
• Assess product-to-application fit across strategic target industries.
• Translate market insights into actionable recommendations for Product Management.
• Continuously utilize market research and market intelligence to benchmark Bosch Rexroth against key competitor go-to-market positions maintain in-depth knowledge of how to differentiate Bosch Rexroths technology within the market.
• Identify and prioritize target customers and applications based on market potential strategic fit and product relevance.
• Develop qualified opportunities in collaboration with Product Management and Sales.
• Support early customer and application qualification before commercial handoff.
• Build visibility into emerging market and customer opportunities.
• Translate market and product intelligence into actionable information for Sales.
• Provide customer application product and competitive insights to support commercial engagement.
• Establish a structured connection between identified market opportunities and Sales execution.
• Track opportunities barriers and commercial outcomes.
• Serve as a link between Product Management Sales and other commercial functions.
• Create a structured feedback loop between customer-facing teams and Product Management.
• Support alignment on target markets customers applications and growth priorities.
• Be the Key Contributor to the marketing strategy development and ensure strategy implementation of external product communication plans for the assigned Business Unit technology.
• Drive top-of-funnel inbound marketing and ensure integration of appropriate content and messaging from central business units in Germany into the North American Region while also harmonizing across all mediums of communications.
• Coordinate the development and execution of technology-specific content communication materials and/or campaigns to meet brand guidelines.
• Utilize an integrated multichannel approach to marketing for both online and offline channels. Select appropriate communication mix content and timing to deliver the right message to the right audience to maximize effectiveness.  This includes but is not limited to public relations editorial opportunities social media paid media event marketing content technical product content development (tech papers whitepapers etc) e-communications videos newsletters webinars and more.
• In collaboration with agency select appropriate media content and timing to deliver the right message to the right audience to maximize total contacts and qualified leads impressions and other defined KPI. Ensure contacts generated are qualified and nurtured to further their journey to becoming sales qualified.
• Compile maintain data and report on success of campaigns and marketing activities for assigned technology topics. Identify track and report on lead generation. Manage spend for defined budget and report on monthly basis to key stakeholders.
• Integrate consistent product content promotions strategy and branding into various platforms media with customization by distributor as needed.
• Support distributor-specific projects with communication materials.

Qualifications :

Requirements:

• Bachelors degree in Business Engineering Marketing Economics Analytics or related discipline.
• 3-5 years of work experience in technical B2B marketing product management market intelligence business development commercial analytics sales or a related field.
• Proficiency in MS Office (Word Excel PowerPoint Outlook) and Adobe Creative Cloud (Illustrator InDesign Photoshop).
• Demonstrated expertise with LinkedIn social media platforms and marketing automation tools (HubSpot Mailchimp).
• Strong written and verbal communication skills with ability to create marketing copy for multiple media formats.
• Ability to comprehend technical product features connect capabilities to customer applications & translate them into compelling messaging.
• Experience managing campaigns tracking KPIs and analyzing campaign performance data.
• Excellent organizational and multitasking skills with ability to prioritize and manage multiple projects simultaneously.
• Proactive problem-solving mindset with strong judgment and initiative in a collaborative cross-functional environment.
• Fundamental financial acumen to manage and track marketing budgets.
• Willingness to travel up to 15% as needed.

Preferred:

• Knowledge of Bosch Rexroth linear technology products.
• German language skills and/or SAP experience.

Additional Information :

BOSCH is a proud supporter of STEM (Science Technology Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

 By choice we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

Remote Work :

No

Employment Type :

Full-time