Brand Analytics Manager Merrell

Merrell exists to share the simple power of being outside with everyone. We believe the outdoors is a much broader space than just the mountain summit; its any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere from technical alpine ridges to urban city streets. We dont just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech while the SpeedARC Surge BOA was named one of TIMEs Best Inventions for its modern futuristic design and energy return. Whether its the Moab 3 being named Best Hiking Shoe by CNN Underscored and Popular Mechanics or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort we are consistently recognized for building the most reliable and most innovative gear in the world.

To keep building products worthy of that mission we are looking for a Brand Analytics Manager - a newly created cross-functional role at the center of Product Development & Operations. This individual serves as the analytical engine for the Sr. Director of Product Strategy translating franchise cost pricing and SKU data into clear forward-looking direction for the broader product organization.

Sitting at the intersection of product strategy finance and operations this role partners daily with PLM Technical Development PD Operations and Planning teams to build the data foundation that enables smarter decisions at every stage of the product creation calendar. For analytical thinkers who love turning complex data into clear direction it is a rare chance to help shape how a beloved brand of the outside builds what comes next.

Primary Duties:

Long Range Franchise Forecasting

• Lead multi-season franchise-level forecasting in partnership with PLMs and Planning projecting volume revenue margin and SKU productivity at the category franchise and silhouette level.

• Build and maintain scenario models that feed directly into the annual Strategic Plan cycle and long-range planning process.

• Connect the franchise outlook to line architecture decisions made by PLMs keeping financial direction and product strategy aligned across pods.

Strategic Planning Guidance

• Provide the analytical scaffolding for seasonal and long-range strategic planning building the models and narratives that inform leadership recommendations.

• Partner with PLMs who own revenue margin and SKU productivity within their pods to surface insights that shape line decisions and align to brand planning.

• Develop competitive and performance benchmarks that sharpen the teams understanding of where Merrell sits in the market.

Should-Cost Innovation

• Collaborate with the Technical Development and Cost Engineering teams to model and analyze should-cost data across the product development process.

• Partner with the shared-service sourcing team to identify cost innovation opportunities connecting manufacturing material and development data into a coherent view of technical development and manufacturing capabilities.

Pricing & Margin Expectations

• Own and maintain pricing and margin expectation frameworks across all product categories.

• Work alongside PLMs to ensure seasonal line decisions align to financial targets pre-milestone.

• Flag margin risk early in the development cycle enabling proactive adjustments in partnership with PLM leadership.

Enterprise Reporting

• Deliver regular decision-ready revenue and reporting outputs to the Sr. Director and leadership stakeholders.

• Synthesize sell-in sell-through and marketplace data into product- and line-level recommendations supporting the reporting cadence with polished executive-ready content.

• Partner with PLM teams who manage system data to ensure product-level reporting flows cleanly into enterprise-level summaries.

SKU Management

• Lead analytical oversight of SKU productivity portfolio rationalization and line health across all categories.

• Build scoring models that inform seasonal line architecture and carry-forward strategy working closely with PLMs responsible for franchise architecture within their business units.

• Track system product data and attribution quality in collaboration with the Product Analytics Analyst who owns product-level system configuration attribution and data architecture.

AI-Assisted Reporting

• Champion the adoption of AI-assisted reporting tools within the PD Strategy team identifying automation opportunities across recurring reporting workflows.

• Partner with the Product Analytics Analyst to implement AI-powered dashboards and tools across the product toolset and connected systems.

• Contribute to the PD Strategy teams systems and toolset roadmap by evaluating and piloting new analytical capabilities that reduce manual reporting burden.

Team Leadership

• Lead mentor and develop the Product Analytics Analyst directing their priorities across dashboard development PD data governance business review and commercialization reporting and system configuration.

• Connect the Analysts outputs to business needs while building their analytical and organizational capabilities over time.

Knowledge Skills and Abilities Required:

• 8 years in product analytics merchandise or franchise planning or business analytics within a consumer goods brand or wholesale environment.

• Strong financial modeling skills across franchise forecasting margin analysis and should-cost modeling.

• Proficiency with PLM systems (Centric experience strongly preferred) and BI tools (Power BI Tableau or equivalent).

• Demonstrated ability to translate complex datasets into clear executive-ready recommendations.

• Proven cross-functional collaboration skills comfortable partnering with product technical development operations and finance teams simultaneously.

Preferred Skills:

• Experience in the footwear apparel or outdoor / active lifestyle industry.

• Familiarity with AI-assisted reporting tools and workflow automation.

• Prior experience managing or mentoring analysts.

• Exposure to cost engineering sourcing negotiations or vendor cost management.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible hybrid work schedule with three days in office and two days remote.

#LI-MM1 #LI-Hybrid

Wolverine World Wide Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision toMake. Every Day. Better.

Founded in 1883 the Company builds and grows iconic brands includingMerrellSauconyWolverineSweaty BettyChacoHush PuppiesStride RiteHYTEST andBates along with footwear licenses forCatandHarley-Davidson. Headquartered in Rockford Michigan the Companys products are sold in approximately 170 countries and territories worldwide. For more information visit.

In 2025 the Company was recognized by Footwear News as Company of the Year by Forbes as one of Americas Dream Employers Americas Best Employers for Women and Americas Best Employers for Company Culture and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified Great Place To Work.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills which may be required.

Wolverine Worldwide Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates customers and suppliers regardless of race color religion sex national origin age disability sexual orientation gender identity or any other legally protected characteristic.