Principal Systems Engineer Internal GTM Tools

Available Locations: Austin Texas

About the role

Created in January 2025 our centralized Developer Go-to-Market (GTM) organization functions as a speedboat to maintain focus control direction and iterate quickly. Our mission is to build long-term relationships with developers by addressing their unique needs and challenges with specialized attention and resources.

Our team operates across four core pillars: Marketing Developer Relations Growth Programs and Sales. These functions work in close collaboration to support customers throughout their journey from raising awareness and inspiring new use cases to driving platform adoption consumption and scaling customer relationships. Each function amplifies the impact of the others through strategic partnerships and shared insights.

What youll do

Youll own the GTM-facing software and data products our sales motion runs on end to end. That includes the data foundation underneath it and the signals that flag which accounts a rep should act on and when. Youll also lead our hardest cross-functional projects the ones that span many teams and systems. Youll drive them to delivery keep partner teams on track and do it with a lot of autonomy.

Day to day youll improve how we visualize pipeline build sales tools that flag the right moment to reach out to a customer and make the developer buying journey smoother. The work is a mix of data engineering full-stack product and applied AI and youll build it on Cloudflares own developer platform.

This role fits someone who works well in a fast-paced ambiguous environment likes turning messy business problems into working software and can juggle several priorities at once.

Responsibilities

• Design and implement features in a Golang Typescript and SQL.
• Build and operate production services on Cloudflare Workers and Kubernetes.
• Own the data foundation including Query Engine Workflows MCP/APIs and other internal facing products and services.
• Own projects end to end; from design docs and schema changes through implementation testing deployment and production monitoring.
• Participate in on call rotations drive incident resolution and write postmortems that improve reliability.
• Use AI tools extensively to accelerate development debugging and operational tasks. We expect engineers to leverage AI as a core part of their workflow.
• Collaborate across teams to coordinate capacity planning API contracts and cross cutting initiatives.
• Embed with Sales Marketing Developer Relations (DevRel) and Growth to turn fuzzy operational pain into shipped software.
• Help set the standard for GTM engineering organization wide.

Desirable Skills Knowledge and Experience:

• 10 years of software engineering experience with a demonstrated history of leading complex organization-wide data initiatives.
• Deep expertise in building distributed systems and production infrastructure at scale with proficiency in Go and strong working knowledge of TypeScript.
• Exceptional ability to navigate ambiguous problem spaces identify the highest-impact technical work and drive projects autonomously from conception through adoptionbalancing pragmatic execution with long-term technical excellence.
• Deep analytical SQL and data modeling experience. Proven ability to manage complexity even at thousands of tables.
• Able to debug database and query performance issues using profiling tools and source code where applicable.
• Please be prepared to discuss specific examples of organization-wide technical initiatives youve led particularly distributed systems or data infrastructure and their measurable business impact.

Nice to have:

• Previous experience as a Principal Engineer Staff engineer or technical leader on platform infrastructure or task force teams that operate outside traditional product roadmaps with a focus on enabling GTM organizations.
• Columnar/OLAP or lakehouse experience (ClickHouse DuckDB BigQuery Snowflake Iceberg Starrocks).Familiarity with the Salesforce data model and CRM/API integrations.
• Familiarity with deploying to bare metal and Kubernetes.
• Experience on Cloudflare Workers / edge platforms and analytics-engineering (dbt) workflows.
• Background in SaaS or product-led growth (PLG) GTM motions.

Compensation

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflares equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses support caregiving build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs including parental pregnancy health medical and bereavement leave

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.