Principal Software Engineer, Consumer-Focused Platform

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

About the Role

The Direct-to-Consumer platform at Hasbro connects fans worldwide through efficient digital commerce experiences. As Principal Software Engineer youll define the platforms technical architecture spanning Salesforce Commerce Cloud Salesforce OMS SAP Braintree and Hasbros identity systems and direct how AI and automation get incorporated across the commerce lifecycle from customer engagement to fulfillment.

As a senior technical leader youll architect systems support engineers and guide teams across storefront OMS data and fulfillment areas so technology supports every fan interaction at scale.

What Youll Do

Architect the platform

• Define the architecture for Hasbros global Salesforce-based commerce stack integrating commerce OMS data and fulfillment systems.
• Build integration frameworks connecting SAP Braintree Avalara and other enterprise systems.
• Design event-driven architectures that support product drops crowdfunding digital items and global fulfillment.
• Set data and AI-ready design standards so systems support real-time insights personalization and automation.

Lead AI and automation projects

• Identify and implement AI/ML use cases across the platform: personalization search merchandising customer support automation fraud detection and fulfillment prediction.
• Automate operational workflows to reduce manual work in order management customer service and fulfillment coordination.
• Partner with Data Science to move models from prototype to production within core platform experiences.
• Set standards for responsible AI adoption including monitoring and ongoing model improvement.

Raise the engineering bar

• Guide engineers across disciplines toward sound architecture decisions and strong technical craftsmanship.
• Define reliability goals telemetry and observability standards that hold up during major product launches.
• Champion infrastructure-as-code and continuous delivery across the DTC organization.
• Use automation to strengthen testing alerting and deployment and to improve day-to-day developer efficiency.

Mentor and collaborate across teams

• Mentor engineers and tech leads across front-end OMS data and platform teams.
• Work closely with Product Data Science CX and Design to connect technical decisions to business and fan outcomes.
• Bring technical mentorship to cross-functional projects to keep delivery quality consistent.
• Help teams build data-driven automation-first habits into how they solve problems.

Shape whats next

• Evaluate emerging technologies composable architecture event streaming generative AI predictive fulfillment and bring the right ones into the platform.
• Lead technical design reviews and contribute to enterprise architecture decisions.
• Set the platform principles that guide Hasbros DTC roadmap toward a more automated data-driven commerce experience.

What Youll Need

Required:

• 8 years of engineering experience in large-scale eCommerce or platform systems.
• Verified background building and connecting Salesforce Commerce Cloud Salesforce OMS and enterprise middleware.
• Hands-on experience with cloud infrastructure (AWS GCP or Azure) CI/CD and infrastructure-as-code (Terraform).
• A track record of mentoring engineers and supporting their career growth.
• Strong communication skills with the ability to explain technical concepts clearly to leadership.

Preferred:

• Experience with SAP Braintree or complex order management systems.
• Experience integrating AI/ML or automation frameworks into production systems.
• Experience influencing senior collaborators and driving alignment across teams.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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