Principal PM, Technical, NPC, Full Funnel Advertising (FAIM)

Amazon Ads is one of Amazons fastest-growing organizations serving enterprise and individual customers across a diverse platform suite. We are re-inventing advertising with full-funnel agentic AI-powered products that recommend campaign setups automatically optimize budgets and audiences and explain strategies to advertisers in natural language.

Were hiring a Principal Product Manager (Technical) to own 0-to-1 product development for New Product Campaigns - helping brands solve one of their costliest highest-stakes challenges: launching new products successfully. This is a hands-on leadership role for someone who thinks big creates structure in ambiguity and brings deep digital-ads expertise plus a track record of applying AI at scale.

If youre energized by solving complex problems from the ground up and pushing whats possible with AI come shape the future of advertising with us.

Key job responsibilities
- Lead development and scaling of Amazons New Product Campaigns product combining first-party data with genAI
- Build and enhance AI agents that guide advertisers through campaign setup creative and promotional strategies
- Design ad product workflows covering audience targeting creative and performance measurement
- Write proposals and define strategy roadmap and detailed requirements for new growth areas
- Influence partner-team roadmaps to deliver the highest-value product for customers
- Partner across science engineering design legal operations and executives to ensure seamless execution

A day in the life
Youll make key product and data-model decisions for cold-start consumer brands balancing tradeoffs across performance scalability latency and security. Youll develop launch strategy end-to-end working with creative analytics and engineering to test learn and iterate while internalizing Amazons Leadership Principles in everyday practice.

About the team
We build AI-powered products that transform how brands launch products on Amazon. We serve advertisers from enterprise brands to emerging companies making sophisticated advertising decisions accessible while staying focused on real business impact. If you enjoy ambiguous problems at scale join us.

- Bachelors degree
- 8 years of technical product or program management experience
- 2 years of end to end product delivery experience
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience in advertising

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies business analysis or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA SEATTLE - 179900.00 - 243400.00 USD annually