Principal Integrated Marketing Program Manager

Available Locations: Austin TX

This role exists to fundamentally change how Cloudflares marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier you will identify where AI can deliver the greatest business impact build the solutions that matter most and systematically raise the organizations ability to build and leverage AI independently. The ultimate measure of success is not how much you buildits how much the organization can build without you.

• Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact prioritize against marketings strategic objectives and sequence what gets tackled and in what order.
• Build the business case for AI investmentsnot in abstract terms but by mapping current-state workflows quantifying the opportunity and defining clear success metrics before work begins.
• Directly build and ship AI solutions for the highest-impact cross-functional opportunitiesthe programs that fundamentally reshape how marketing operates not incremental automations.
• Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.

• Build and run a champion network across marketing sub-teams: identify AI-curious practitioners equip them with tools and patterns and create the peer community that extends your reach.
• Ensure every team has a clear path to surface AI needsand a clear understanding that the goal is to help them build not to build for them. When a request is triaged as self-serve provide the guidance and support to make that successful.
• Create the rituals that make AI visible and accessible: office hours demo sessions shared skill libraries onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
• Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch.

• Serve as a core member of the Global Integrated Marketing Leadership team helping set the strategic agenda shaping priorities and bringing structured thinking and a steady hand to the organizations biggest decisions and most ambiguous problems.
• Translate and represent the leadership vision into a clear coherent strategy for the Global Integrated Marketing organization framing the hardest problems developing options and recommendations and helping leadership decide where to focus and where to place its biggest bets.
• Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in not chased.
• Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally.

• 8 years in an integrated marketing role such as Marketing Operations Demand Gen or a Marketing CoS function
• Deep knowledge of how B2B marketing organizations operatecampaigns content demand gen field marketing analytics. You know where work gets stuck because youve lived it.
• Comfort building with AI tools: agents skills prompt engineering MCP integrations no-code/low-code platforms.
• A product management mindset: you think in terms of intake backlog iteration adoption and measurable outcomes.
• Strong communication and the credibility to tell senior stakeholders not yet on low-priority requests and think bigger when teams default to automating the status quo.
• Exceptional executive communication and writing skills clear concise transparent and insightful for teams executives and a diverse set of stakeholders.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.