Principal Growth Marketer

Job Description:

About the Role

Every day Remitly Business gains new signups who never complete their first transaction. The Principal Growth Marketer owns the marketing system that changes that identifying unactivated SMB customers designing the interventions that move them and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact sourced from a pool that already raised their hand.

Reporting to the Head of Marketing this isnt a traditional B2B Product Marketing role focused on messaging enablement or GTM launches. Its closer to a PM who builds in marketing channels running lifecycle and in-app touchpoints with hypotheses test plans conversion data and a clear point of view on what moves the metric. Youll also use paid channels for retargeting and urgency-driven activation promotions.

If you think like an engineer execute like a marketer and want to own the full system from hypothesis to result this is that role.

Hybrid role 3 days/week from our Seattle WA HQ.

You Will:

• Own NCAs from the unactivated customer base as your primary metric build the roadmap experiment backlog channel mix and investment model to grow it
• Design run and iterate activation programs by customer segment: onboarding sequences re-engagement triggers milestone nudges upgrade moments across email push in-app and paid retargeting
• Partner with the PM who owns the product side of this metric maintaining a shared view of whats being tested and where the highest-leverage interventions are
• Turn conversion data into clear signals for product learning and development
• Own in-app marketing touchpoints for the activation funnel banners modals tooltips as the marketing layer on top of the product experience in close coordination with PM and Content Design
• Design and manage an AI-native marketing operating system from scratch agent architecture for hypothesis generation test planning content production copy QA and performance reporting; youre building this not inheriting a stack
• Own the marketing stack tooling selection and budget evaluate what earns a place cut what doesnt and build infrastructure that lets you test faster over time

You Have:

• 8 years in product marketing lifecycle marketing or growth with experience owning a conversion or activation metric end to end not supporting someone else who did
• Genuine PM instincts: you think in funnels and experiments and have built roadmaps and made tradeoffs based on impact vs. effort
• Built onboarding/activation programs from scratch across email push and in-app with conversion data to show for it
• Fluency with in-app marketing tooling (Braze Iterable Appcues or equivalent) and the ability to QA your own implementations
• Comfort working directly in data you can build a funnel analysis and QA conversion events without waiting on an analyst
• Experience designing or operating AI-assisted workflows in marketing/growth with a point of view on where agents add leverage vs. where human judgment matters
• Ability to work directly with engineers and PMs to scope instrumentation and tooling you dont write the code but you know what to spec
• Fintech payments or two-sided marketplace experience is a plus
• A background in engineering or product management is a strong plus those who started there tend to move faster on instrumentation and data modeling

Compensation Details.The starting base salary range for this position is typically $168000-$210000. In the U.S. Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

Our Benefits:

• Flexible paid time off
• Health dental and vision 401k plan with company matching
• Paid parental medical military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Our Connected Work Culture: Driving Innovation Together

At Remitly we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration where ideas ignite and challenging problems find solutions faster. For corporate team members we have an in-office expectation of at least 50% of the time monthly typically achieved by coming in three days a week. This creates a consistent meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their teams specific needs. These intentional in-office moments are vital for deepening relationships fueling creativity and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.