Principal AWS Brand Advertising Leader, AWS Brand and Creative

AWS Brand & Creative is on a mission to establish AWS as the worlds undisputed leader in AI and technology shaping how customers developers and prospective customers perceive trust and choose AWS. We are seeking a Principal Business Lead who combines sharp business acumen with a hunger for world-class creative work and brand fame.
This is not a role for someone content to simply manage process. This is a role for someone who gets restless when work is merely good someone who expects and demands exceptional strategy pushes creative partners to reach higher and knows what it takes to build iconic brands that break through culture. You will be the primary business owner for AWS brand advertising globally responsible for building and executing a campaign portfolio that earns AWS a place among the worlds most admired and recognized technology brands.
The right candidate moves fluidly between high-level strategic vision and hands-on campaign delivery. They have the business rigor to manage complex global operations and the creative taste to discern sharp strategy defend bold ideas and sell-in world-class creativity at the highest levels of leadership.


Key job responsibilities
Brand Advertising Strategy & Activation
Set the vision strategy and roadmap for AWS global brand advertising campaigns across all markets and channels (broadcast digital social OOH streaming sponsorships)
Own end-to-end activation of top-of-funnel awareness campaigns that drive measurable perception shifts among business decision-makers developers builders and technical leaders
Champion creative excellence push strategy and creative partners to deliver breakthrough work that earns cultural attention and builds lasting brand fame
Define owned vs. influenced brand interactions establishing criteria for what the Brand team manages directly vs. enables through mechanisms
Lead prioritization of campaign initiatives working backwards from annual leadership goals strategic planning cycles and real-time market opportunities
Proactively identify areas of opportunity for brand growth and develop plans that ladder to organizational objectives (e.g. shifting perception of AWS as a Leader in AI)

Creative Agency Management & Partnerships
Serve as the senior business relationship owner for external creative agency partners globally
Lead agency RFI/RFP processes including partner selection scope definition and onboarding for highest-impact initiatives across multiple geographies segments and channels
Manage complex agency negotiations including budget allocation contract terms SOW development and performance-based incentive structures
Set and hold a high creative bar with agency partners expect exceptional work provide sharp feedback and create the conditions for agencies to do their best thinking
Drive agency accountability through clear creative briefs structured feedback loops and rigorous post-campaign performance evaluations
Approve external partners for the highest-impact initiatives spanning multiple dimensions geographies and channels

Budget & Business Management
Own and manage a significant advertising budget with full accountability for spend optimization ROI and financial compliance
Develop and present data-driven business cases for investment decisions balancing creative ambition with fiscal responsibility
Lead business evaluation within the advertising discipline to prioritize strategic needs partnering with Data Science & Engineering Customer Research Sales Field leaders Account Based Marketing Legal PR and senior leaders
Own goal setting operational planning and executive communication for the brand advertising portfolio
Deliver strategic business reviews and narratives to senior leadership (CMO VP SVP levels)



About the team
Our mission is to establish and advance AWS as the worlds undisputed leader in AI and technology shaping how customers developers and prospective customers perceive trust and choose AWS while empowering the entire AWS Marketing organization to deliver brand-consistent strategically inventive and creatively excellent work at scale.

We work backwards from our end customers; business decision-makers developers and builders and technical leaders who are sophisticated skeptical of marketing and increasingly bombarded with AI claims from every direction.


- 8 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
- Experience using data and metrics to drive improvements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 149200.00 - 201800.00 USD annually