Principal Account-Based Marketing (ABM) Manager, NAMER Strategic Customer & Partner Marketing

Amazon Web Services is seeking a results-driven Principal Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs targeting AWSs top 2000 Greenfield enterprise customers within a designated industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that convert high-potential greenfield accounts into active AWS customers.

The Principal Account-Based Marketing Manager will own the end-to-end execution of industry ABM programs focused primarily on the top roughly 2000 greenfield accounts across North America enterprise organizations with significant cloud potential that have not yet adopted AWS as their primary platform.

Working backwards from customer needs you will create data-driven multi-channel campaigns that accelerate pipeline and revenue growth within this critical greenfield segment. This role requires strong project management skills analytical capabilities and the ability to influence cross-functional stakeholders.


Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1 1:few) targeting top 2000 greenfield accounts that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption
Analyze customer data buying signals and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Develop and manage account-level ABM plans with tiered engagement models (1:1 1:few 1:many) tailored to account maturity buying stage and industry vertical
Leverage intent data platforms (6sense Bombora TechTarget) to identify in-market greenfield accounts and orchestrate real-time signal-based campaign activations
Build persona-based content strategies targeting C-suite IT decision-makers and line-of-business buyers with personalized messaging across the full buyer journey
Design and execute integrated ABM plays that span paid media programmatic display LinkedIn advertising executive events direct mail and digital experience personalization
Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation
Develop account scoring and prioritization frameworks using firmographic technographic and behavioral data to focus resources on highest-propensity accounts
Create measurement frameworks with ABM-specific KPIs including account penetration rates engagement velocity pipeline acceleration and influenced revenue attribution
Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement


- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- 9 years of professional non-internship marketing experience
- Demonstrated experience managing ABM technology stacks (e.g. 6sense Demandbase Terminus or equivalent intent/engagement platforms)

- ABM certification (ITSMA/Momentum Demandbase 6sense or equivalent ABM practitioner certification)
- Experience managing programmatic ABM advertising campaigns (LinkedIn Campaign Manager DemandBase One RollWorks or equivalent)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Mountain View - 156100.00 - 211200.00 USD annually
USA CA San Francisco - 156100.00 - 211200.00 USD annually
USA NY New York - 156100.00 - 211200.00 USD annually
USA TX Austin - 142000.00 - 192000.00 USD annually
USA VA Arlington - 142000.00 - 192000.00 USD annually
USA WA Seattle - 142000.00 - 192000.00 USD annually