Planner, Strategy

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

Overview:
We are currently looking for a Planner Strategy to support the day-to-day Media Strategy function for our client. This person will assist a team in the development execution and stewardship of media plans for clients business and report directly to the Strategy Supervisor.

Role Objectives:

• Stewardship and development of audience insights audience profiles and overall audience trends
• Lead in identifying broader media and marketing trends and research to aid in strategic direction to reach clients KPIs
• Responsible for contributing to the development and execution of strategic approach
• Development of roles of channels to identify key tactics that will reach and meet campaign goals
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Big idea development with internal teams and partner agencies that deliver against campaign goals
• Coordination and partnership with planning and investment teams guided with strategic principals
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

• B.A. or B.S. preferably in Marketing Advertising or related field
• 1 years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite Prisma Nielsen Suite Kantar IMS Flowchart Software R/F and Optimization Software Social Tracking tools comScore Mbox MRI/GfK GWI
• Basic knowledge of all cross-channel media with a drive for curiosity and passion for the clients business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills with ability to present to clients maintain client correspondence and internal documentation
• Detail-oriented good follow through able to multi-task and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects resources stakeholders and participants
• Be a resource to others in the resolution of complex problems/issues

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.